How celebrities can be used in advertising to the best advantage?

World Academy of Science, Engineering and Technology

Volumn 58, Issue , 2009, Pages 934-939

  Sliburyte, Laimona ^a  

^a KAUNAS UNIVERSITY OF TECHNOLOGY   (Lithuania)

Author keywords

Advertising; Celebrity; Celebrity Endorsements; Effectiveness of Celebrity

Indexed keywords

ACADEMIC DISCOURSE; ADVERTISING; CELEBRITY; CELEBRITY ENDORSEMENTS; EFFECTIVENESS OF CELEBRITY; EMPIRICAL EVIDENCE; GLOBAL ECONOMICS; PRODUCT DIVERSITY; SALES PROMOTIONS;

SALES;

ENGINEERING; MARKETING; TECHNOLOGY;

EID: 79954494834     PISSN: 2010376X     EISSN: 20103778     Source Type: Journal    
DOI: None     Document Type: Article

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