Transferring effects of CSR strategy on consumer responses: The synergistic model of corporate communication strategy

Journal of Public Relations Research

Volumn 23, Issue 2, 2011, Pages 218-241

  Kim, Sora ^a  

^a UNIVERSITY OF FLORIDA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79954459901     PISSN: 1062726X     EISSN: 1532754X     Source Type: Journal    
DOI: 10.1080/1062726X.2011.555647     Document Type: Article

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