What they can do versus how much they care: Assessing corporate communication strategies on Fortune 500 web sites

Journal of Communication Management

Volumn 14, Issue 1, 2010, Pages 59-80

  Kim, Sora ^a   Rader, Scott ^b  

^a DEPAUL UNIVERSITY   (United States)

^b UNIVERSITY OF ST THOMAS   (United States)

Author keywords

Corporate communications; Corporate social responsibility; Corporate strategy; Relationship marketing; Supply chain management

Indexed keywords

EID: 84993093672     PISSN: 1363254X     EISSN: None     Source Type: Journal    
DOI: 10.1108/13632541011017816     Document Type: Article

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