Walking the walk: How the theory of reasoned action explains adult and student intentions to go green

Journal of Applied Business Research

Volumn 27, Issue 3, 2011, Pages 107-116

  Coleman, Linda Jane ^a   Bahnan, Nisreen ^a   Kelkar, Mayuresh ^a   Curry, Nicole ^a  

^a SALEM STATE UNIVERSITY   (United States)

Author keywords

Consumer attitudes; Consumer behavior; Corporate social responsibility; Green consumerism; Green marketing; Theory of reasoned action

Indexed keywords

EID: 79954456493     PISSN: 08927626     EISSN: None     Source Type: Journal    
DOI: 10.19030/jabr.v27i3.4217     Document Type: Article

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