La orientación al mercado y el rendimiento empresarial: El caso de la banca comercial española

Cuadernos de Gestion

Volumn 1, Issue 1, 2001, Pages 33-64

  Armario, Erique Martín ^a   Silva, Francisco José Cossío ^a  

^a UNIVERSITY OF SEVILLE   (Spain)

Author keywords

Market orientation; Profitability; Structural equation models

Indexed keywords

EID: 79953805785     PISSN: 11316837     EISSN: 19882157     Source Type: Journal    
DOI: None     Document Type: Article

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