The workings and limits of subliminal advertising: The role of habits

Journal of Consumer Psychology

Volumn 21, Issue 2, 2011, Pages 206-213

  Verwijmeren, Thijs ^a   Karremans, Johan C ^a   Stroebe, Wolfgang ^b   Wigboldus, Daniël H J ^a  

^a RADBOUD UNIVERSITY NIJMEGEN   (Netherlands)

^b UTRECHT UNIVERSITY   (Netherlands)

Author keywords

Consumer choice; Habits; Subliminal advertising

Indexed keywords

EID: 79953680453     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2010.11.004     Document Type: Article

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