The hidden persuaders break into the tired brain

Journal of Experimental Social Psychology

Volumn 45, Issue 2, 2009, Pages 320-326

  Bermeitinger, Christina ^a   Goelz, Ruben ^a   Johr, Nadine ^a   Neumann, Manfred ^a   Ecker, Ullrich K H ^b   Doerr, Robert ^a  

^a SAARLAND UNIVERSITY   (Germany)

^b UNIVERSITY OF WESTERN AUSTRALIA   (Australia)

Author keywords

Advertisement; Level of tiredness; Motivation for concentration enhancement; Need related subliminal stimuli; Subliminal advertising; Subliminal persuasion; Subliminal priming

Indexed keywords

EID: 64049083318     PISSN: 00221031     EISSN: 10960465     Source Type: Journal    
DOI: 10.1016/j.jesp.2008.10.001     Document Type: Article

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