Teaching New Product Development Using the ‘CityCar’ Simulation

Creativity and Innovation Management

Volumn 18, Issue 3, 2009, Pages 176-189

  Cousens, Alan ^a   Goffin, Keith ^a   Mitchell, Rick ^b   Van Der Hoven, Christopher ^c   Szwejczewski, Marek ^a  

^a CRANFIELD UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF CAMBRIDGE   (United Kingdom)

^c Facility for Airborne Atmospheric Measurements   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79952990619     PISSN: 09631690     EISSN: 14678691     Source Type: Journal    
DOI: 10.1111/j.1467-8691.2009.00527.x     Document Type: Article

References (26)

1. Adobor, H. and Daneshfar, A. (2006) Management Simulations: Determining their Effectiveness. Journal of Management Development, 25, 151–68.
2. Aldrich, C. (2005) Learning by Doing: The Essential Guide to Simulations, Computer Games, and Pedagogy in e-Learning and other Educational Experiences. Pfeiffer, San Francisco, CA.
3. Balachandra, R. and Friar, J.H. (1997) Factors for Success in R&D Projects and New Product Development. IEEE Transactions on Engineering Management, 44, 276–87.
4. Cardozo, R.N., Durfee, W.K., Ardichvili, A., Adams, C., Erdman, A.G., Hoey, M., Iaizzo, P.A., Mallick, D.N., Bar-Cohen, A., Beachy, R. and Johnson, A. (2002) Experiential Education in New Product Design and Business Development. Journal of Innovation Management, 19, 4–17.
5. Coomber, S. (2008) Defining Innovation is the Easy Part – but Teaching it Poses a Tougher Challenge. The Times, 23 January.
6. Cooper, R.G. and Kleinschmidt, E.J. (2007 1996) Winning Businesses in Product Development: The Critical Success Factors. Research-Technology Management, 50, 52–65.
7. Devasagayam, R. and Hyat, S. (2007) Pedagogical Value of Computer-Based Simulations: A Cross Disciplinary Study. International Journal of Business Research, 7, 89–95.
8. Goffin, K. (1998) Operations Management Teaching on European MBA Programmes. International Journal of Operations & Production Management, 18, 424–51.
9. Goffin, K. and Koners, U. (2009) Tacit Knowledge, Lessons Learnt and New Product Development. Journal of Product Innovation Management, forthcoming.
10. Goffin, K. and Mitchell, R. (2006a) Teaching New Product Development Using the ‘Cranfield CityCar’ Simulation. BizEd, 5, 42–5.
11. Goffin, K. and Mitchell, R. (2006b) Cases and the Challenge of Teaching Innovation Management. ECCHO, 36, 5–6.
12. Graham, A.K., Morecroft, J.D.W., Senge, P.M. and Sterman, J.D. (1992) Model-Supported Case Studies for Management Education. European Journal of Operational Research, 59, 151–66.
13. Heineke, J.N. and Meile, L.C. (1995) Games and Exercises for Operations Management: Hands-on Learning Activities for Basic Concepts and Tools. Prentice-Hall International, Englewood Cliffs, NJ.
14. Hernandez-Serrano, J., Stefanou, S.E., Hood, L.F. and Zoumas, B.L. (2002) Using Experts' Experiences through Stories in Teaching New Product Development. Journal of Innovation Management, 19, 54–68.
15. Kenworthy, J. and Wong, A. (2005) Developing Managerial Effectiveness: Assessing and Comparing the Impact of Development Programmes Using a Management Simulation or a Management Game. Developments in Business Simulations and Experiential Learning, 32, 164–75.
16. Léger, P.-M. (2006) Using a Simulation Game Approach to Teach Enterprise Resource Planning Concepts. Journal of Information Systems Education, 17, 441–7.
17. Li, T., Greenberg, B.A. and Nicholls, J.A.F. (2007) Teaching Experiential Learning: Adoption of an Innovative Course in an MBA Marketing Curriculum. Journal of Marketing Education, 19, 25–33.
18. Lovejoy, W.S. and Srinivasan, V. (2002) Ten Years of Experience Teaching a Multi-Disciplinary Product Development Course. Journal of Innovation Management, 19, 32–45.
19. Mitchell, R.C. (2004) Combining Cases and Computer Simulations in Strategic Management Courses. Journal of Education for Business, 79, 198–204.
20. Montoya-Weiss, M.M. and Calantone, R. (1994) Determinants of New Product Performance: A Review and Meta-Analysis. Journal of Innovation Management, 11, 397–417.
21. Oliva, R. and Bean, M. (2008) Developing Operational Understanding of Service Quality through a Simulation Environment. International Journal of Service Industry Management, 19, 160–75.
22. Romme, A.G.L. (2003) Learning Outcomes of Microworlds for Management Education. Management Learning, 34, 51–61.
23. Silvester, K.J., Durgee, J.F., McDermott, C.M. and Veryzer, R.W. (2002) Integrated Market-Immersion Approach to Teaching New Product Development in Technologically-Oriented Teams. Journal of Innovation Management, 19, 18–31.
24. Töyli, J., Hansén, S.-O. and Smeds, R. (2006) Plan for Profit and Achieve Profit: Lessons Learned from a Business Management Simulation. Production Planning and Control, 17, 584–95.
25. Weiss, S.S. (2008) Mega-Simulations in Negotiation Teaching: Extraordinary Investments with Extraordinary Benefits. Negotiation Journal, 24, 325–53.
26. Wellington, W., Faria A.J. and Nulsen, R.O. (1996) An Empirical Investigation into the Nature of the Learning Process in a Computer-Based Simulation Game. Marketing Education Review, 6, 15–28.