Perspective: Ten years of experience teaching a multi-disciplinary product development course

Journal of Product Innovation Management

Volumn 19, Issue 1, 2002, Pages 32-45

  Lovejoy, William S ^a   Srinivasan, V ^b  

^a UNIVERSITY OF MICHIGAN   (United States)

^b STANFORD UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

BENCHMARKING; INVENTORY CONTROL; MARKETING; PRODUCT DESIGN; TEACHING;

INVENTORY MANAGEMENT;

PRODUCT DEVELOPMENT;

EID: 0036155759     PISSN: 07376782     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0737-6782(01)00119-9     Document Type: Article

References (7)

1. The predictive power of internet-based product concept testing using visual depiction and animation
2. Conjoint analysis in marketing: New developments with implications for research and practice
3. Integrated product design for marketability and manufacturing