Perspective: Integrated market-immersion approach to teaching new product development in technologically-oriented teams

Journal of Product Innovation Management

Volumn 19, Issue 1, 2002, Pages 18-31

  Silvester, Katherine J ^a   Durgee, Jeffrey F ^a   McDermott, Christopher M ^a   Veryzer, Robert W ^a  

^a RENSSELAER POLYTECHNIC INSTITUTE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

CURRICULA; INFORMATION DISSEMINATION; SOCIETIES AND INSTITUTIONS; TEACHING;

TECHNOLOGICALLY-ORIENTED TEAMS;

PRODUCT DEVELOPMENT;

EID: 0036155770     PISSN: 07376782     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0737-6782(01)00117-5     Document Type: Article

References (4)

1. Concept tests which identify "CADWOs" or, new products consumers cannot do without
2. Strategies that make shareholders rich