From innovation to market entry: A strategic management model for new technologies

Technology Analysis and Strategic Management

Volumn 23, Issue 4, 2011, Pages 345-366

  Kunz, Veit Dominik ^a   Warren, Lorraine ^b  

^a SMA SOLAR TECHNOLOGY AG   (Germany)

^b UNIVERSITY OF SOUTHAMPTON   (United Kingdom)

Author keywords

Fuzzy front end; Innovation; Newtechnology; Strategic decision making; Transfer feasibility point

Indexed keywords

DECISION MAKING; INNOVATION; MANAGEMENT PRACTICE; MARKET CONDITIONS; NUMERICAL MODEL; STAKEHOLDER; TECHNOLOGICAL DEVELOPMENT;

EID: 79952966749     PISSN: 09537325     EISSN: 14653990     Source Type: Journal    
DOI: 10.1080/09537325.2011.558388     Document Type: Article

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