Commercializing new technology-I

Research Technology Management

Volumn 40, Issue 1, 1997, Pages 41-47

  Eldred, Emmett W ^c,f,g,h   McGrath, Michael E ^a,b,c,d,e  

^a Eastern US Europe   (United States)

^b Pittiglio Rabin Todd and McGrath   (United States)

^c Massachusetts Office   (United States)

^d BOSTON COLLEGE   (United States)

^e HARVARD BUSINESS SCHOOL   (United States)

^f PRTM's Life Sciences Industry Group

^g WASHINGTON STATE UNIVERSITY   (United States)

^h MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

PRODUCT DESIGN; RESEARCH AND DEVELOPMENT MANAGEMENT; STRATEGIC PLANNING; SYSTEMS ANALYSIS;

PRODUCT AND CYCLE TIME EXCELLENCE (PACE);

INDUSTRIAL RESEARCH;

EID: 0030781543     PISSN: 08956308     EISSN: None     Source Type: Journal    
DOI: 10.1080/08956308.1997.11671102     Document Type: Review

References (4)

1. For additional description of product strategy, see Michael E. McGrath, Product Strategy for High-Technology Companies, Irwin Professional Publishing, 1995.
2. M. E. McGrath, M. T. Anthony, and A. R. Shapiro. Product Development: Success Through Product And Cycle-time Excellence, (Butterworth Heineman, 1992).
3. However, value is often captured through an increased understanding of the core technology and potentially recovered by utilizing the technology in a different product development effort.
4. Based on an actual technology development program but names of technology and technical criteria have been modified.