It's not what you get but when you get it: The effect of gift sequence on deposit balances and customer sentiment in a commercial bank

Journal of Marketing Research

Volumn 48, Issue 1, 2011, Pages 103-115

  Haisley, Emily ^a   Loewenstein, George ^b  

^a YALE SCHOOL OF MANAGEMENT   (United States)

^b CARNEGIE MELLON UNIVERSITY   (United States)

Author keywords

Expectations; Loyalty programs; Reciprocity; Rewards programs; Sequences

Indexed keywords

EID: 79952027700     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.48.1.103     Document Type: Article

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