An integrated robust design and marketing approach for product design selection process

Proceedings of the ASME Design Engineering Technical Conference

Volumn 1, Issue , 2004, Pages 729-738

  Besharati, B ^a   Luo, L ^b   Azarm, S ^a   Kannan, P K ^b  

^a UNIVERSITY OF MARYLAND   (United States)

^b UNIVERSITY OF MARYLAND   (United States)

Author keywords

Design selection under uncertainty; Integration of design and marketing; Robustness assessment

Indexed keywords

COMPETITION; CUSTOMER SATISFACTION; MARKETING; PROBABILISTIC LOGICS; PRODUCT DEVELOPMENT; ROBUSTNESS (CONTROL SYSTEMS); SELECTION;

DESIGN SELECTION UNDER UNCERTAINTY; INTEGRATION OF DESIGN AND MARKETING; ROBUSTNESS ASSESSMENT;

PRODUCT DESIGN;

EID: 14044260692     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1115/detc2004-57405     Document Type: Conference Paper

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