Virtual communities come of age: Parallel service, value, and propositions offered in communal online space

Journal of Marketing Management

Volumn 27, Issue 3-4, 2011, Pages 291-315

  Laing, Angus ^a   Keeling, Debbie ^b   Newholm, Terry ^b  

^a LOUGHBOROUGH UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

Services; Value propositions; Virtual communities

Indexed keywords

EID: 79951875851     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.2011.545679     Document Type: Article

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