Small farms building global brands through social networks

Journal on Chain and Network Science

Volumn 10, Issue 3, 2010, Pages 159-171

  Dentoni, Domenico ^a   Reardon, Thomas ^b  

^a UNIVERSITY OF ADELAIDE   (Australia)

^b MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

branding; grounded theory; market status; network theory; third party endorsements

Indexed keywords

EID: 79551500237     PISSN: 15691829     EISSN: 22244662     Source Type: Journal    
DOI: 10.3920/JCNS2010.x183     Document Type: Article

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