Like me, want me, buy me, eat me: Relationship-building marketing communications in childrens magazines

Public Health Nutrition

Volumn 13, Issue 12, 2010, Pages 2111-2118

  Jones, Sandra C ^a   Mannino, Nadia ^a   Green, Julia ^a  

^a UNIVERSITY OF WOLLONGONG   (Australia)

Author keywords

Brand loyalty; Branding; Children; Covert advertising; Food marketing

Indexed keywords

ADOLESCENT; ADVERTIZING; ARTICLE; ATTITUDE TO HEALTH; AUSTRALIA; BEHAVIOR; CHILD; FEMALE; FOOD PACKAGING; FOOD PREFERENCE; HUMAN; MALE; NUTRITIONAL VALUE; PERSUASIVE COMMUNICATION; PSYCHOLOGICAL ASPECT; PUBLICATION;

ADOLESCENT; ADVERTISING AS TOPIC; CHILD; FEMALE; FOOD LABELING; FOOD PREFERENCES; HEALTH KNOWLEDGE, ATTITUDES, PRACTICE; HUMANS; INTENTION; MALE; NEW SOUTH WALES; NUTRITIVE VALUE; PERIODICALS AS TOPIC; PERSUASIVE COMMUNICATION;

EID: 79451468854     PISSN: 13689800     EISSN: 14752727     Source Type: Journal    
DOI: 10.1017/S1368980010000455     Document Type: Article

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