메뉴 건너뛰기




Volumn 25, Issue 3-4, 2004, Pages 367-378

Food marketing to children in the context of a marketing maelstrom

(1)  Linn, Susan E a  

a NONE

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; CALORIC INTAKE; CHILD NUTRITION; ELECTRONICS; FAT INTAKE; GOVERNMENT; HEALTH CARE POLICY; MARKETING; MASS MEDIUM; NUTRIENT CONTENT; OBESITY; POLITICS; REVIEW; SALT INTAKE; SOCIAL ASPECT; SUGAR INTAKE; UNITED STATES;

EID: 11144334120     PISSN: 01975897     EISSN: None     Source Type: Journal    
DOI: 10.1057/palgrave.jphp.3190036     Document Type: Review
Times cited : (44)

References (50)
  • 1
    • 1842488501 scopus 로고    scopus 로고
    • London: International Association of Food Consumer Food Organizations. Sponsored by the World Health Organization Consultation on a Global Strategy for Diet and Health
    • Dalmeny K, Hanna E, Lobstein T. Broadcasting Bad Health: Why Food Marketing to Children Needs to be Controlled. London: International Association of Food Consumer Food Organizations; 2003. Sponsored by the World Health Organization Consultation on a Global Strategy for Diet and Health.
    • (2003) Broadcasting Bad Health: Why Food Marketing to Children Needs to be Controlled
    • Dalmeny, K.1    Hanna, E.2    Lobstein, T.3
  • 3
    • 11144283031 scopus 로고    scopus 로고
    • Ibid.
    • I b i d.
  • 4
    • 11144278191 scopus 로고    scopus 로고
    • Ibid.
    • I b i d.
  • 7
    • 11144270898 scopus 로고    scopus 로고
    • Get in the game
    • July 28
    • Powell C. Get in the Game. Marketing Magazine. 2003 July 28; 108(27): 11.
    • (2003) Marketing Magazine , vol.108 , Issue.27 , pp. 11
    • Powell, C.1
  • 8
    • 11144328808 scopus 로고    scopus 로고
    • [homepage on the Internet]. New York: KF Holdings, Inc.; C2004 [cited March 29]
    • Candystand.com [homepage on the Internet]. New York: KF Holdings, Inc.; C2004 [cited 2004 March 29]. Available from http://www.candy stand.com.
    • (2004)
  • 9
    • 11144259218 scopus 로고    scopus 로고
    • Ibid.
    • I b i d.
  • 12
    • 11144332831 scopus 로고
    • Latchkey kid is king in marketing realm: Clout carries over to buying by parents
    • July 31;Sect. C3
    • Latchkey Kid is King in Marketing Realm: Clout Carries over to Buying by Parents. The Chicago Tribune. 1988 July 31;Sect. C3.
    • (1988) The Chicago Tribune
  • 13
    • 11144271296 scopus 로고
    • Rodale press prepares a magazine for Lipton
    • May 9; Sect. D
    • Dougherty PH. Rodale Press Prepares a Magazine for Lipton. The New York Times. 1988 May 9;Sect. D:11.
    • (1988) The New York Times , pp. 11
    • Dougherty, P.H.1
  • 14
    • 11144334538 scopus 로고
    • The media business: Ad scene; for children home alone, a word from the sponsor
    • May 9; Sect D
    • Rothenberg R. The Media Business: Ad Scene; For Children Home Alone, A Word From the Sponsor. The New York Times. 1988 May 9;Sect D:8.
    • (1988) The New York Times , pp. 8
    • Rothenberg, R.1
  • 15
    • 11144252563 scopus 로고
    • Latchkey kid is king in marketing realm clout carries over to buying by parents
    • quoted July 31: Sect. C
    • Marshall Cohen, senior vice president for research at Nickelodeon, quoted in: Latchkey Kid is King in Marketing Realm Clout Carries over to Buying by Parents. Chicago Tribune. 1988 July 31:Sect. C:3.
    • (1988) Chicago Tribune , pp. 3
    • Cohen, M.1
  • 17
    • 11144268481 scopus 로고    scopus 로고
    • Foods targeting children aren't just child's play: Shape-Shifting foods, 'interactive' products chase young consumers
    • March 1
    • Pollack J. Foods Targeting Children Aren't Just Child's Play: Shape-Shifting Foods, 'Interactive' Products Chase Young Consumers. Advertising Age. 1999 March 1.
    • (1999) Advertising Age
    • Pollack, J.1
  • 18
    • 11144339263 scopus 로고    scopus 로고
    • Kids' brand must exercise pest control
    • November 2
    • Neville L. Kids' Brand Must Exercise Pest Control. Brand Strategy. 2001 November 2.: 17.
    • (2001) Brand Strategy , pp. 17
    • Neville, L.1
  • 19
    • 19944381621 scopus 로고    scopus 로고
    • If you pitch it, they will eat
    • August 3; Sect. 3 (col. 2.)
    • Barboza, D. If You Pitch It, They Will Eat. The New York Times, 2003 August 3; Sect. 3:1 (col. 2.).
    • (2003) The New York Times , pp. 1
    • Barboza, D.1
  • 20
    • 11144300066 scopus 로고    scopus 로고
    • 100 Leading national advertisers
    • June 23
    • 100 Leading National Advertisers. Advertising Age. 2003 June 23; 74(2-5): 2.
    • (2003) Advertising Age , vol.74 , Issue.2-5 , pp. 2
  • 22
    • 84888693455 scopus 로고    scopus 로고
    • Burger behemoths shake up menu mix, marketing tricks
    • February 5
    • Cebryznski G, Zuber A. Burger Behemoths Shake Up Menu Mix, Marketing Tricks. Nation's Restaurant News. 2001 February 5: 1.
    • (2001) Nation's Restaurant News , pp. 1
    • Cebryznski, G.1    Zuber, A.2
  • 23
    • 11144344834 scopus 로고    scopus 로고
    • Cap'n goes AWOL as sales flatten; quaker redirects cereal brand's marketing budget to focus on kids
    • November 22
    • Thompson S. Cap'n Goes AWOL as Sales Flatten; Quaker Redirects Cereal Brand's Marketing Budget to Focus on Kids. Advertising Age, 1999 November 22: 8.
    • (1999) Advertising Age , pp. 8
    • Thompson, S.1
  • 24
    • 11144275117 scopus 로고    scopus 로고
    • Ibid.
    • I b i d.
  • 25
    • 0028034503 scopus 로고
    • Food advertisements during children's saturday morning television programming: Are they consistent with dietary recommendations?
    • Kotz K, Story M. Food Advertisements During Children's Saturday Morning Television Programming: Are They Consistent with Dietary Recommendations? J Am Dietetic Assn, 1994;94: 1296-1300.
    • (1994) J Am Dietetic Assn , vol.94 , pp. 1296-1300
    • Kotz, K.1    Story, M.2
  • 26
    • 0001851909 scopus 로고    scopus 로고
    • Television food advertising: Targeting children in a toxic environment
    • Singer D, Singer J, editors. Thousand Oaks, CA: Sage
    • Morgen KB, Choate M, Brownell KD. Television Food Advertising: Targeting Children in a Toxic Environment. In: Singer D, Singer J, editors. Handbook of Children and the Media. Thousand Oaks, CA: Sage; 2001. p. 447-461.
    • (2001) Handbook of Children and the Media , pp. 447-461
    • Morgen, K.B.1    Choate, M.2    Brownell, K.D.3
  • 27
    • 0035233945 scopus 로고    scopus 로고
    • The 30-second effect: An experiment revealing the impact of television commercials on food preferences of preschoolers
    • Borzekowski DLG, Robinson TN. The 30-Second Effect: An Experiment Revealing the Impact of Television Commercials on Food Preferences of Preschoolers. J Am Dietetic Assn. 2001;101(1): 42-46.
    • (2001) J Am Dietetic Assn , vol.101 , Issue.1 , pp. 42-46
    • Borzekowski, D.L.G.1    Robinson, T.N.2
  • 28
    • 11144320270 scopus 로고    scopus 로고
    • One extremely absorbing cartoon: Nickelodeon's nutty 'spongebob squarepants' is a surprise runaway success
    • March 9
    • Nevius CW. One Extremely Absorbing Cartoon: Nickelodeon's Nutty 'SpongeBob SquarePants' is a Surprise Runaway Success. San Francisco Chronicle. 2003 March 9: 37.
    • (2003) San Francisco Chronicle , pp. 37
    • Nevius, C.W.1
  • 29
    • 11144312267 scopus 로고    scopus 로고
    • Favorite Brands Teams with Nickelodeon. Professional Candy Buyer
    • "Favorite Brands Teams With Nickelodeon. Professional Candy Buyer." 1999;7(2): 51.
    • (1999) , vol.7 , Issue.2 , pp. 51
  • 31
    • 11144268480 scopus 로고    scopus 로고
    • Baby bottles
    • Rant L. Baby Bottles. Beverage Aisle. 2001;10(9): 68.
    • (2001) Beverage Aisle , vol.10 , Issue.9 , pp. 68
    • Rant, L.1
  • 32
    • 11144332830 scopus 로고    scopus 로고
    • Ibid.
    • I b i d.
  • 35
    • 11144327994 scopus 로고    scopus 로고
    • Coke: Wooing the TiVo generation
    • March 1
    • Foust D, Grow B. Coke: Wooing the TiVo Generation. Business Week. 2004 March 1: 77
    • (2004) Business Week , pp. 77
    • Foust, D.1    Grow, B.2
  • 36
    • 11144314603 scopus 로고    scopus 로고
    • Into the mouths of babes
    • May 26
    • Reyes S. Into the Mouths of Babes. Brandweek. 2002 May 26.
    • (2002) Brandweek
    • Reyes, S.1
  • 38
    • 84888682795 scopus 로고    scopus 로고
    • A website that offers virtual pets has found a successful way of advertising to children
    • June 10
    • Winding E. A Website that Offers Virtual Pets has Found a Successful Way of Advertising to Children. Financial Times. 2002 June 10: 17.
    • (2002) Financial Times , pp. 17
    • Winding, E.1
  • 39
    • 11144297885 scopus 로고    scopus 로고
    • Brand names popping up in games are free advertising - For a reason: 'You don't pick up a facial tissue, you pick up a kleenex,' marketer says
    • January 31; Sect. F
    • Emory G. Brand Names Popping up in Games are Free Advertising - For a Reason: 'You don't pick up a Facial Tissue, you pick up a Kleenex,' Marketer Says. Vancouver Sun. 2002 January 31;Sect. F:2.
    • (2002) Vancouver Sun , pp. 2
    • Emory, G.1
  • 41
    • 11144301050 scopus 로고    scopus 로고
    • Wallace hints at ban on junk food adverts as the best way to fight obesity among young
    • February 1: Sect A
    • Briggs B. Wallace Hints at Ban on Junk Food Adverts as the Best Way to Fight Obesity Among Young. The Herald. 2003 February 1:Sect A:1.
    • (2003) The Herald , pp. 1
    • Briggs, B.1
  • 42
    • 11144295133 scopus 로고    scopus 로고
    • Advertising to kids in Quebec no picnic
    • May 8; Sect. B
    • Rivard N, LeBlanc P. Advertising to Kids in Quebec No Picnic. Strategy. 2000 May 8;Sect. B:10.
    • (2000) Strategy , pp. 10
    • Rivard, N.1    LeBlanc, P.2
  • 43
    • 11144307719 scopus 로고    scopus 로고
    • Hard sell, soft targets
    • October 18;Sect. 2
    • Rowan D. Hard Sell, Soft Targets. The London Times. 2002 October 18;Sect. 2:6.
    • (2002) The London Times , pp. 6
    • Rowan, D.1
  • 44
    • 11144252562 scopus 로고    scopus 로고
    • EU commission targets unfair businesses practices
    • June 19
    • Metherwell M. EU Commission Targets Unfair Businesses Practices. The Sydney Morning Herald. 2003 June 19; 3.
    • (2003) The Sydney Morning Herald , pp. 3
    • Metherwell, M.1
  • 46
    • 11144292601 scopus 로고    scopus 로고
    • Liberty, equality, fraternity . . . obesity?
    • 6 August
    • Taylor, P. Liberty, equality, fraternity . . . obesity? The Globe and Mail. 6 August, 2004; A11.
    • (2004) The Globe and Mail
    • Taylor, P.1
  • 47
    • 11144296124 scopus 로고    scopus 로고
    • Doctors urged to look at TV's role in obesity
    • December 9
    • Metherwell M. Doctors Urged to Look at TV's Role in Obesity. The Sydney Morning Herald. 2002 December 9; 3.
    • (2002) The Sydney Morning Herald , pp. 3
    • Metherwell, M.1
  • 48
    • 11144260839 scopus 로고    scopus 로고
    • BBC to limit ties to junk food
    • April 6; Sect. D
    • BBC to Limit Ties to Junk Food. The Wall Street Journal. 2004 April 6;Sect. D:5.
    • (2004) The Wall Street Journal , pp. 5
  • 49
    • 11144264485 scopus 로고    scopus 로고
    • March 8
    • Advertising Age. 2004 March 8: 18.
    • (2004) Advertising Age , pp. 18


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.