The effect of celebrity endorsers’ perceived credibility on product purchase intention: The case of Singaporeans

Journal of International Consumer Marketing

Volumn 16, Issue 2, 2004, Pages 55-74

  Pornpitakpan, Chanthika ^a  

^a School of Business   (Singapore)

Author keywords

Celebrity; Singapore; Source attractiveness; Source credibility; Source expertise; Source trustworthiness

Indexed keywords

EID: 44649186172     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v16n02_04     Document Type: Article

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