Mining customer knowledge for direct selling and marketing

Expert Systems with Applications

Volumn 38, Issue 5, 2011, Pages 6059-6069

  Liao, Shu Hsien ^a   Chen, Yin Ju ^a   Hsieh, Hsin Hua ^a  

^a TAMKANG UNIVERSITY   (Taiwan)

Author keywords

Association rules; Cluster analysis; Data mining; Database marketing; Direct marketing; Direct selling

Indexed keywords

COMMUNICATION CHANNEL; CONSUMER PURCHASE; DATABASE MARKETING; DIRECT MARKETING; DIRECT SELLING; INTERNET MARKETING; ONLINE SHOPPING; PRODUCTS AND SERVICES; RESEARCH RESULTS; TRANSACTION COST; VIRTUAL SHOPS;

ASSOCIATION RULES; CLUSTER ANALYSIS; DATA HANDLING; DATA MINING; PROFITABILITY; PURCHASING;

SALES;

EID: 79151483265     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2010.11.007     Document Type: Article

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