Mining demand chain knowledge of life insurance market for new product development

Expert Systems with Applications

Volumn 36, Issue 5, 2009, Pages 9422-9437

  Liao, Shu Hsien ^a   Chen, Ya Ning ^a   Tseng, Yu Yia ^a  

^a TAMKANG UNIVERSITY   (Taiwan)

Author keywords

Consumer research; Data mining; Demand chain management; Life insurance market; New product development

Indexed keywords

CLUSTERING ALGORITHMS; COMPETITION; CUSTOMER SATISFACTION; DATA MINING; INSURANCE; KNOWLEDGE MANAGEMENT; PRODUCT DEVELOPMENT; PROJECT MANAGEMENT; SALES; SUPPLY CHAINS;

A-PRIORI; BEST FITS; BUSINESS UNITS; CLUSTERING ANALYSIS; CONSUMER RESEARCH; CUSTOMER NEEDS; DEMAND CHAIN MANAGEMENT; DEMAND CHAINS; KNOWLEDGE EXTRACTIONS; LIFE INSURANCE MARKET; MARKET SEGMENTS; NEW PRODUCT DEVELOPMENT; SPECIFIC KNOWLEDGE;

SUPPLY CHAIN MANAGEMENT;

EID: 60849103763     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2008.12.053     Document Type: Article

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