Ontology-based data mining approach implemented for sport marketing

Expert Systems with Applications

Volumn 36, Issue 8, 2009, Pages 11045-11056

  Liao, Shu Hsien ^a   Chen, Jen Lung ^a   Hsu, Tze Yuan ^a  

^a TAMKANG UNIVERSITY   (Taiwan)

Author keywords

Apriori algorithm; Clustering analysis; Data mining; Endorser; Media; Ontology; Sport marketing

Indexed keywords

APRIORI ALGORITHM; CLUSTERING ANALYSIS; ENDORSER; MEDIA; SPORT MARKETING;

ASSOCIATIVE PROCESSING; CLUSTERING ALGORITHMS; CUSTOMER SATISFACTION; KNOWLEDGE MANAGEMENT; MINING; ONTOLOGY; SALES;

CLUSTER ANALYSIS;

EID: 67349280869     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2009.02.087     Document Type: Article

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