Mining customer knowledge for electronic catalog marketing

Expert Systems with Applications

Volumn 27, Issue 4, 2004, Pages 521-532

  Liao, Shu Hsien ^a   Chen, Yin Ju ^b  

^a TAMKANG UNIVERSITY   (Taiwan)

^b MINGHSIN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

Author keywords

Data mining; Direct marketing; Electronic catalog marketing; Knowledge extraction; Relational database

Indexed keywords

APPLICATION SPECIFIC INTEGRATED CIRCUITS; COMMUNICATION SYSTEMS; COMPUTER SIMULATION; CUSTOMER SATISFACTION; DATA MINING; DATABASE SYSTEMS; INTERNET; MARKETING; PRODUCT DESIGN; SALES;

DIRECT MARKETING; ELECTRONIC CATALOG MARKETING; KNOWLEDGE EXTRACTION; RELATIONAL DATABASE;

KNOWLEDGE BASED SYSTEMS;

EID: 4544221505     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2004.05.013     Document Type: Article

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