Mining product maps for new product development

Expert Systems with Applications

Volumn 34, Issue 1, 2008, Pages 50-62

  Liao, Shu Hsien ^a   Hsieh, Chia Lin ^a   Huang, Sui Ping ^a  

^a TAMKANG UNIVERSITY   (Taiwan)

Author keywords

Association rules; Data mining; Knowledge extraction; New product development; Product map

Indexed keywords

ALGORITHMS; ASSOCIATION RULES; CUSTOMER SATISFACTION; DATA MINING; KNOWLEDGE ACQUISITION; MARKETING;

COSMETIC PRODUCTS; KNOWLEDGE EXTRACTION; NEW PRODUCT DEVELOPMENT; PRODUCT MAP;

PRODUCT DEVELOPMENT;

EID: 34248526051     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2006.08.027     Document Type: Article

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