Effectiveness of retail joint promotions under different channel structures

European Journal of Operational Research

Volumn 210, Issue 3, 2011, Pages 745-751

  Karray, Salma ^a  

^a UNIVERSITY OF ONTARIO INSTITUTE OF TECHNOLOGY   (Canada)

Author keywords

Game theory; Marketing; Retailing; Supply chain management

Indexed keywords

CHANNEL STRUCTURES; GAME-THEORETIC MODEL; LOW LEVEL; MARKET CONDITION; PRICE EFFECT; PROMOTIONAL EFFECTIVENESS; RETAILING;

EARNINGS; GAME THEORY; MANUFACTURE; PROFITABILITY; SALES; SUPPLY CHAINS;

SUPPLY CHAIN MANAGEMENT;

EID: 79151482287     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ejor.2010.10.025     Document Type: Article

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