Generic advertising of intermediate goods: Theory and evidence on free riding

Review of Industrial Organization

Volumn 20, Issue 3, 2002, Pages 205-220

  Depken, Craig A ^a   Kamerschen, David R ^b   Snow, Arthur ^b  

^a UNIVERSITY OF TEXAS AT ARLINGTON   (United States)

^b UNIVERSITY OF GEORGIA   (United States)

Author keywords

Commodity advertising; Free rider Nash equilibrium; Milk checkoff

Indexed keywords

ADVERTISING; CONSUMPTION BEHAVIOR; DAIRY FARMING; DEMAND ANALYSIS; FOOD MARKET; MILK PRODUCTION;

UNITED STATES;

EID: 0036108592     PISSN: 0889938X     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1015069023770     Document Type: Article

References (17)

1. On the private provision of public goods
2. Effects of advertising on the demand for cheese
3. Fluid milk and cheese advertising
4. Theoretical overview of demand systems incorporating advertising effects
5. Market allocation rules for nonprice promotion with farm programs: U.S. cotton
6. Optimal advertising and optimal quality
7. Television advertising and beef demand: An econometric analysis of "split-cable" household panel scanner data
8. Middlemen behavior and generic advertising rents in competitive interrelated industries
9. An econometric analysis of sales response to generic fluid milk advertising in New York state
10. Effectiveness of fluid milk advertising since the dairy and tobacco adjustment act of 1983
11. Commodity advertising: Theoretical issues relating to genetic and brand promotions
12. Pareto optimal redistribution and private charity
13. Development and measurement of farm-to-retail price linkage for evaluating dairy advertising effectiveness