The problems of translating fair trade principles into consumer purchase behaviour

Marketing Intelligence & Planning

Volumn 15, Issue 1, 1997, Pages 32-37

  Strong, Carolyn ^a  

^a CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Consumer behaviour; Ecology; Marketing; Sustainable development; Trading

Indexed keywords

EID: 84986180582     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509710155642     Document Type: Review

References (20)

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