The relationship between fundraising practice and job satisfaction at historically Black colleges and universities

International Journal of Educational Advancement

Volumn 10, Issue 3, 2010, Pages 198-215

  Tindall, Natalie T J ^a   Waters, Richard D ^b  

^a GEORGIA STATE UNIVERSITY   (United States)

^b NORTH CAROLINA STATE UNIVERSITY   (United States)

Author keywords

communication; public relations; situational theory

Indexed keywords

EID: 78650535073     PISSN: 17446503     EISSN: 17446511     Source Type: Journal    
DOI: 10.1057/ijea.2010.17     Document Type: Article

References (59)

1. Bac, M. and Bag, P. K. (2003) Strategic information revelation in fundraising. Journal of Public Economics 87 (3/4): 659-679.
2. Bennett, R. (2007) The use of marketing metrics by British fundraising charities: A survey of current practice. Journal of Marketing Management 23 (9/10): 959-989.
3. Bernays, E. L. (1955) The Engineering of Consent. Norman, OK: University of Oklahoma Press.
4. Betsey, C. L. (ed.) (2008) Historically Black Colleges and Universities. New Brunswick, NJ: Transaction Publishers.
5. Brittingham, B. E. and Pezzullo, T. R. (1990) The Campus Green: Fund Raising in Higher Education. Washington, D. C.: School of Education and Human Development, The George Washington University, 1990. ASHE-ERIC Higher Education Report No. 1.
6. Bruning, S. D. and Galloway, T. (2003) Expanding the organization-public relationship scale: Exploring the role that structural and personal commitment play in organization-public relationships. Public Relations Review 29(3):309-319.
7. Bruning, S. D. and Ledingham, J. A. (1999) Relationships between organizations and publics: Development of a multi-dimensional organization-public relationship scale. Public Relations Review 25(2):157-170.
8. Bruning, S. D., Langenhop, A. and Green, K. A. (2004) Examining city-resident relationships: Linking community relations, relationship building activities, and satisfaction evaluations. Public Relations Review 30(3):335-345.
9. Burnett, K. (2002) Relationship Fundraising: A Donor-based Approach to the Business of Raising Money. San Francisco, CA: Jossey-Bass.
10. Carmines, E. G. and Zeller, R. A. (1979) Reliability and Validity Assessment. Newbury Park, CA: Sage Publications.
11. Coombs, W. T. (2001) Interpersonal communication and public relations. In: R. L. Heath (ed.) Handbook of Public Relations. Thousand Oaks, CA: Sage, pp. 105-114.
12. Elder, S. D. (2010) Recruiting, training, and retaining high-performance development teams. New Directions for Higher Education 149:81-88.
13. Elliot, D. (1995) The Ethics of Asking: Dilemmas in Higher Education Fund Raising. Baltimore, MD: John Hopkins University Press.
14. Ferguson, M. A. (1984) Building theory in public relations: Interorganizational relationships as public relations paradigm. Paper presented to the annual conference of the Association for Education in Journalism and Mass Communication. August, Gainesville, FL.
15. Ferlie, E., Musselin, C. and Andresani, G. (2008) The steering of higher education systems: A public management perspective. Higher Education 56(3):325-348.
16. Gasman, M. and Anderson-Thompkins, S. (2003) Fund Raising from Black-college Alumni: Successful Strategies for Supporting Alma Mater. Washington DC: Council for Advancement and Support of Education.
17. Gasman, M. and Tudico, C. L. (2008) Historically Black Colleges and Universities Triumphs, Troubles, and Taboos. New York: Palgrave Macmillan.
18. Grunig, J. E., Dozier, D. M., Ehling, W. P., Grunig, L. A., Repper, F. C. and White, J. (1992) Excellence in Public Relations and Communication Management. Mahwah, NJ: Lawrence Erlbaum Associates.
19. Grunig, J. E. and Hunt, T. (1984) Managing Public Relations. New York: Holt, Rinehart and Winston.
20. Grunig, J. E., Hunt, T. and Kelly, K. S. (2001) Stewardship: The fifth step in the public relations process. In R. L. Heath (Ed.) Handbook of public relations. Thousand Oaks, CA: Sage, pp. 279-289.
21. Grunig, S. D. (1995) The impact of development office structure on fund-raising for research and doctoral efficiency institutions. The Journal of Higher Education 66(6):686-699.
22. Hall, M. R. (2006) Corporate philanthropy and corporate community relations: Measuring relationship-building results. Journal of Public Relations Research 18:1-21.
23. Hillman, J. (2002) An investigation of the current status of fundraising activities and training within student affairs divisions in Texas colleges and universities. Doctoral dissertation, University of North Texas, Denton, TX.
24. Hon, L. C. and Grunig, J. E. (1999) Guidelines for Measuring Relationships. Gainesville, FL: Institute for Public Relations.
25. Ivy, J. (2008) A new higher education marketing mix: The 7Ps for MBA marketing. International Journal of Education Management 22(4):288-299.
26. Kaplowitz, M. D., Hadlock, T. D. and Levine, R. (2004) A comparison of web and mail survey response rates. Public Opinion Quarterly 68(1):94-101.
27. Kelly, K. S. (1991) Fund Raising and Public Relations: A Critical Analysis. Hillsdale, NJ: Lawrence Erlbaum Associates.
28. Kelly, K. S. (1995) Utilizing public relations theory to conceptualize and test models of fund raising. Journalism & Mass Communications Quarterly 72:106-127.
29. Kelly, K. S. (1998) Effective Fund Raising Management. Mahwah, NJ: Lawrence Erlbaum Associates.
30. Kelly, K. S. and Hunt, T. (1984) Managing public relations. New York: Holt, Rinehart and Winston.
31. Kelly, K. S. (2002) The state of fund-raising theory and research. In: M. J. Worth (ed.) New Strategies for Educational Fund Raising. Westport, CT: American Council on Education and Praeger Publishers, pp. 39-55.
32. Ki, E. J. and Hon, L. C. (2009) Causal linkages between relationship cultivation strategies and relationship quality outcomes. International Journal of Strategic Communication 3(4):242-263.
33. Kitchen, P. J. (1996) Public relations in the promotion mix: A three-phase analysis. Marketing Intelligence & Planning 14(2):5-12.
34. Kotabe, M. and Helsen, K. (2009) Global Marketing Management. New York: Wiley.
35. Kotler, P. and Mindak, W. (1978) Marketing and public relations: Should they be partners or rivals? Journal of Marketing 42(4):13-20.
36. Ledingham, J. A. (2003) Explicating relationship management as a general theory of public relations. Journal of Public Relations Research 15:181-198.
37. Ledingham, J. A. (2006) Relationship management: A general theory of public relations. In: C. H. Botan and V. Hazelton (eds.) Public Relations Theory II. Mahwah, NJ: Lawrence Erlbaum, pp. 465-483.
38. Marcy, M. B. (2004) When diversity and dollars collide: Challenges for higher education. Innovative Higher Education 28(3):205-218.
39. Meyers, S. L. (2006) The case for donor-centered development: Measures of fundraising effectiveness promote a new paradigm of total philanthropy planning. Journal of Gift Planning 10(4):16-43.
40. Nichols, J. E. (2004) Repositioning fundraising in the 21st century. International Journal of Nonprofit and Voluntary Sector Marketing 9(2):163-170.
41. Patton, M. Q. (1990) Qualitative Evaluation and Research Methods, 2nd edn. Newbury Park, CA: Sage Publications.
42. Ricard, R. B. and Brown, M. C. (2008) Ebony Towers in Higher Education: The Evolution, Mission, and Presidency of Historically Black Colleges and Universities. Sterling, VA.: Stylus.
43. Sargeant, A. (1999) Charitable giving: Towards a model of donor behaviour. Journal of Marketing Management 15(4):215-238.
44. Sargeant, A. and Jay, E. (2007) Building donor loyalty: The antecedents and role of commitment in the context of charity giving. Journal of Nonprofit and Voluntary Sector Marketing 18(2):47-68.
45. Sargeant, A., Jay, E. and Lee, S. (2006) Benchmarking charity performance: Returns from direct marketing in fundraising. Journal of Nonprofit & Public Sector Marketing 16 (1/2): 77-94.
46. Sheehan, K. (2001) E-mail survey response rates: A review. Journal of Computer-mediated Communication 6(2), http://jcmc.indiana.edu/vol6/issue2/ sheehan.html, accessed 22 June 2010.
47. Stacks, D. W. (2002) Primer of Public Relations Research. New York: Guilford Press.
48. Tindall, N. T. J. (2007) An analysis of fund raising models at historically black colleges and universities. Public Relations Review 33(2):201-205.
49. Tindall, N. T. J. (2009) Working on the short grass: A qualitative analysis of fundraiser roles and experiences at public historically Black colleges and universities. International Journal of Educational Advancement 9:3-15.
50. Underwood, J. C. and Hammons, J. O. (1999) Past, present, and future variations in community college organizational structure. Community College Review 26(4):39-60.
51. Waters, R. D. (2008) Applying relationship management theory to the fundraising process for individual donors. Journal of Communication Management 12(1):73-87.
52. Waters, R. D. (2009) Measuring stewardship in public relations: A test exploring impact on the fundraising relationship. Public Relations Review 35:113-119.
53. Waters, R. D. (2009) The importance of understanding donor preference and relationship cultivation strategies. Journal of Nonprofit and Public Sector Marketing 21(4):327-346.
54. Waters, R. D. (2010) Increasing fundraising efficiency through evaluation: Applying communication theory to the nonprofit organization-donor relationship. Nonprofit & Voluntary Sector Quarterly, First published on 17 March 2010 as doi:10.1177/0899764009354322.
55. Waters, R. D. and Bortree, D. S. (2010) Building a better workplace for teen volunteers through inclusive behaviors. Nonprofit Management and Leadership 20(3):337-355.
56. Waters, R. D., Burnett, E., Lamm, A. and Lucas, J. (2009) Engaging stakeholders through social networking: How nonprofit organizations are using Facebook. Public Relations Review 35:102-106. doi:10.1016/j.pubrev. 2009.01.006.
57. Weir, L. and Hibbert, S. (2000) Building donor relationships: An investigation into the use of relationship and database marketing by charity fundraisers. The Service Industries Journal 20(2):114-132.
58. Willie, C. V., Reddick, R. J. and Brown, R. (2006) The Black College Mystique. Lanham, MD: Rowman & Littlefield.
59. Worley, D. A. and Little, J. K. (2002) The critical role of stewardship in fund raising: The coaches vs. cancer campaign. Public Relations Review 28:99-112.