The critical role of stewardship in fund raising: The Coaches vs. Cancer campaign

Public Relations Review

Volumn 28, Issue 1, 2002, Pages 99-112

  Worley, Debra A ^a   Little, Jennifer K ^b  

^a INDIANA STATE UNIVERSITY   (United States)

^b Ketchum Public Relations   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036207930     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0363-8111(02)00113-3     Document Type: Article

References (38)

1. Stewardship: The fifth step in the public relations process
2. Get a Grip! Cases for Strategic Public Relations Analysis
3. The message precedes the fund raising: Thinking again about the meaning of public relations
4. Fund-Raising: Evaluating and Managing the Fund Development Process
5. Public Relations, Promotions, and Fund-Raising for Athletic and Physical Education Programs
6. This is PR: The Reality of Public Relations