Increasing fundraising efficiency through evaluation: Applying communication theory to the nonprofit organization- donor relationship

Nonprofit and Voluntary Sector Quarterly

Volumn 40, Issue 3, 2011, Pages 458-475

  Waters, Richard D ^a  

^a NORTH CAROLINA STATE UNIVERSITY   (United States)

Author keywords

communication; evaluation; fundraising; organization public relationship

Indexed keywords

EID: 79955548142     PISSN: 08997640     EISSN: None     Source Type: Journal    
DOI: 10.1177/0899764009354322     Document Type: Article

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