Measuring stewardship in public relations: A test exploring impact on the fundraising relationship

Public Relations Review

Volumn 35, Issue 2, 2009, Pages 113-119

  Waters, Richard D ^a  

^a NORTH CAROLINA STATE UNIVERSITY   (United States)

Author keywords

Donors; Fundraising; Relationship management; Stewardship

Indexed keywords

EID: 63149160488     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2009.01.012     Document Type: Article

References (18)

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