메뉴 건너뛰기




Volumn 27, Issue 1, 2007, Pages 38-50

Pansies to parents: Gay male images in American print advertising

Author keywords

Advertising; Advertising history; Gay; History; Homosexual; Marketing

Indexed keywords


EID: 33947709964     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146706296710     Document Type: Conference Paper
Times cited : (32)

References (36)
  • 2
    • 0039539563 scopus 로고
    • No gay market yet, admen, gays agree
    • August 3- 3, 199
    • Baltera, Lorraine. 1972. No gay market yet, admen, gays agree. Advertising Age, August 28, 3-3, 199-199.
    • (1972) Advertising Age , vol.28 , pp. 199
    • Baltera, L.1
  • 4
    • 84990374647 scopus 로고    scopus 로고
    • Out in the market: A history of the gay market segment in the United States
    • Branchik, Blaine J. 2002. Out in the market: A history of the gay market segment in the United States. Journal of Macromarketing 22 (1): 86-97.
    • (2002) Journal of Macromarketing , vol.22 , Issue.1 , pp. 86-97
    • Branchik, B.J.1
  • 7
    • 0003491325 scopus 로고
    • Chicago Vice Commission. Chicago: Gunthorp-Warren Printing Co
    • Chicago Vice Commission. 1911. The social evil in Chicago. Chicago: Gunthorp-Warren Printing Co.
    • (1911) The Social Evil in Chicago
  • 9
    • 84873635902 scopus 로고
    • AIDS spreads pain and fear among ill and healthy alike
    • June
    • Clendinen, Dudley. 1983. AIDS spreads pain and fear among ill and healthy alike. New York Times, June 17, A1-A1.
    • (1983) New York Times , vol.17
    • Clendinen, D.1
  • 14
    • 33947636196 scopus 로고    scopus 로고
    • Market niche at last, market niche at last, thank God almighty, we're a market niche at last: The political economy of lesbian/gay identity
    • Unpublished paper
    • Fejes, Fred. 2000. Market niche at last, market niche at last, thank God almighty, we're a market niche at last: The political economy of lesbian/ gay identity. Unpublished paper.
    • (2000)
    • Fejes, F.1
  • 15
    • 33947709489 scopus 로고
    • Reissue ed. New York: W. W. Norton & Company
    • Forster, E. M. 1993. Maurice. Reissue ed. New York: W. W. Norton & Company.
    • (1993) Maurice
    • Forster, E.M.1
  • 17
    • 0004099348 scopus 로고
    • Cambridge, MA: Harvard University Press
    • Goffman, Erving. 1979 Gender advertisements. Cambridge, MA: Harvard University Press.
    • (1979) Gender Advertisements
    • Goffman, E.1
  • 18
    • 0006447408 scopus 로고
    • What is wrong with this picture? Lesbian women and gay men on television
    • In edited by R. J. Ringer New York: New York University Press
    • Gross, Larry. 1994. What is wrong with this picture? Lesbian women and gay men on television. In Queer words, queer images: Communications and the construction of homosexuality, edited by R. J. Ringer, 143-156. New York: New York University Press.
    • (1994) Queer Words, Queer Images: Communications and the Construction of Homosexuality , pp. 143-156
    • Gross, L.1
  • 19
    • 85044803427 scopus 로고    scopus 로고
    • Representing gay men on American television
    • Hart, Kylo-Patrick R. 2000. Representing gay men on American television. Journal of Men's Studies 9 (1): 59-79.
    • (2000) Journal of Men's Studies , vol.9 , Issue.1 , pp. 59-79
    • Hart, K.-P.R.1
  • 22
    • 33947615285 scopus 로고
    • Classifications of homosexuality
    • Kiernan, James. 1916. Classifications of homosexuality. Urologic and Cutaneous Review 20: 350-350.
    • (1916) Urologic and Cutaneous Review , vol.20 , pp. 350
    • Kiernan, J.1
  • 23
    • 33947664581 scopus 로고
    • I'd love to have you over for dinner⋯but the house isn't finished
    • March 80
    • Kron, Joan. 1977. I'd love to have you over for dinner⋯but the house isn't finished. New York Times, March 17, 80 - 80.
    • (1977) New York Times , vol.17 , pp. 80
    • Kron, J.1
  • 25
    • 12744276748 scopus 로고
    • Sexual perversion, satyriasis and nymphomania
    • Lydston, G. Frank. 1889. Sexual perversion, satyriasis and nymphomania. Medical and Surgical Reporter 61 (10): 254-254.
    • (1889) Medical and Surgical Reporter , vol.61 , Issue.10 , pp. 254
    • Lydston, G.F.1
  • 26
    • 0012261488 scopus 로고
    • Gay blades: Homoerotic content in J. C. Leyendecker's Gillette advertising images
    • Martin, Richard. 1995. Gay blades: Homoerotic content in J. C. Leyendecker's Gillette advertising images. Journal of American Culture 18 (2): 75-82.
    • (1995) Journal of American Culture , vol.18 , Issue.2 , pp. 75-82
    • Martin, R.1
  • 27
    • 0012355414 scopus 로고    scopus 로고
    • J. C. Leyendecker and the homoerotic invention of men's fashion icons, 1910-1930
    • Martin, Richard. 1996. J. C. Leyendecker and the homoerotic invention of men's fashion icons, 1910-1930. Prospects: An Annual of American Cultural Studies 21: 453-470.
    • (1996) Prospects: An Annual of American Cultural Studies , vol.21 , pp. 453-470
    • Martin, R.1
  • 31
    • 0038946930 scopus 로고
    • Tapping the homosexual market
    • May 2
    • Stabiner, K. 1982. Tapping the homosexual market. New York Times Magazine, May 2, D11 - D11.
    • (1982) New York Times Magazine
    • Stabiner, K.1
  • 34
    • 33947701663 scopus 로고
    • Storehouses of ideas
    • Unnamed. July - 177
    • Unnamed. 1977. Storehouses of ideas. New York Times, July 17, 177-177.
    • (1977) New York Times , vol.17 , pp. 177
  • 35
    • 0039492283 scopus 로고    scopus 로고
    • Wardlow, Daniel L., ed. New York: Harrington Park Press
    • Wardlow, Daniel L., ed. 1996. Gays, lesbians and consumer behavior. New York: Harrington Park Press.
    • (1996) Gays, Lesbians and Consumer Behavior
  • 36


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.