From image management to relationship building: A public relations approach to nation branding

Place Branding and Public Diplomacy

Volumn 6, Issue 4, 2010, Pages 333-343

  Szondi, Gyorgy ^a  

^a LEEDS BECKETT UNIVERSITY   (United Kingdom)

Author keywords

mutually beneficial relationships (MBRs); public relations models; relationship management

Indexed keywords

EID: 78650147747     PISSN: 17518040     EISSN: 17518059     Source Type: Journal    
DOI: 10.1057/pb.2010.32     Document Type: Article

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