Branding territory: Inside the wonderful worlds of PR and IR theory

Millennium: Journal of International Studies

Volumn 31, Issue 2, 2002, Pages 249-269

  Van Ham, Peter ^a  

^a Netherlands Institute of International Relations Clingendael   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 1642469708     PISSN: 03058298     EISSN: None     Source Type: Journal    
DOI: 10.1177/03058298020310020101     Document Type: Article

References (57)

1. Margaret Carlson, 'Can Charlotte Beers Sell Uncle Sam', Time Magazine, 14 November 2001 [http://www.time.com/time/columnist/carlson/article/0,9565, 184536,00.html] (2 August 2002)
2. and 'Charlotte Beers' Toughest Sell: Can She Market America to Hostile Muslims Abroad?', Business Week online. 17 December 2001 [http://www. businessweek.com/magazine/content/01_51/b3762098.htm] (28 July 2002).
3. See also 'From Uncle Ben's to Uncle Sam', The Economist, 21 February 2002 [http://www.economist.com/people/displayStory.cfm?story_id=998594] (29 July 2002).
4. 'Brand U.S.A.', Foreign Policy 127 (2001): 19.
5. Books on personal brand building abound. Among the most popular are Stedman Graham, Build Your Own Life Brand! A Powerful Strategy to Maximize Your Potential and Enhance Your Value for Ultimate Achievement (New York: Simon & Schuster, 2001)
6. and Tom Peters, The Brand You 50 Or Fifty Ways to Transform Yourself From an 'Employee' Into a Brand that Shouts Distinction, Commitment, and Passion! (New York: Knopf, 1999).
7. See also the special issue dedicated to 'Countries as Brands' edited by Simon Anholt of The Journal of Brand Management 9, no. 4-5 (2002).
8. Wolff Olins, 'DEbate: Deutschland-Europa' [http://www.wolff-olins.com] (7 January 2002).
9. Sicco van Gelder, 'A View on the Future of Branding' [http://www. brandchannel.com/images/papers/A_View_on_Future.pdf] (24 July 2002).
10. Wolff Olins, 'Britain' [http://www.wolff-olins.com] (8 January 2002).
11. Marsha Lindsay, 'The Brand Called Wisconsin™: Can We Make It Relevant and Different For Competitive Advantage?' [http://www.wisconsin.edu/summit/archive/2000/papers/pdf/lindsay.pdf] (8 January 2002).
12. 'BT Factfile: The BT Brand' [http://www.groupbt.com] (9 January 2002).
13. See [http://www.scotlandthebrand.com] (10 January 2002).
14. Wally Olins, Trading Identities: Why Countries and Companies are Taking on Each Others' Roles (London: Foreign Policy Centre, 1999).
15. John Williamson, 'Putting the Fizz Back into the Tory Party' [http://www.wolff-olins.com] (8 January 2002).
16. See also G. Hankinson, 'Location Branding: A Study of the Branding Practices of 12 English Cities', Journal of Brand Management 9, no. 2 (2001): 127-42.
17. Sheila Jones, 'Hull: Developing a Brand', Financial Times, 24 October 2001 [http://193.195.150.187/FT_Survey.htm] (28 July 2002).
18. Wolff Olins, 'Øresund' [http://www.wolff-olins.com] (9 January 2002).
19. Wonderful Copenhagen, Annual Report (Copenhagen: Wonderful Copenhagen, 1998), 3.
20. Vijai Maheshwari, 'Aiming to be Known For More Than Fashion Models', Financial Times, 3 March 2001.
21. This was mentioned in a 'brand debate' [http://www.brandchannel.com] on the question 'How far can the EU brand stretch before it loses its exclusive properties?'. The debate started in January 2002.
22. John Hale, 'The Renaissance Idea of Europe', in European Identity and the Search for Legitimacy, ed. Soledad Garcia (London: Pinter, 1993), 48.
23. Philip Schlesinger, '"Europeanness": A New Cultural Battlefield?', Innovation 5, no. 1 (1992): 11-23.
24. G. Thomas Sims, 'Advertising ECB Hires Publicis Groupe to Sell Europeans on Euro', Wall Street Journal, 1 November 2000 [http://www.financialexpress.com/fe/daily/20001101/fst01013.html] (2 August 2002).
25. Quoted in David McCrone, The Sociology of Nationalism: Tomorrow's Ancestors (London: Routledge, 1998), 45.
26. Peter van Ham, "The Rise of the Brand State', Foreign Affairs 80, no. 5 (2001): 2-6.
27. Stephen D. Krasner, 'Structural Causes and Regime Consequences: Regimes as Intervening Variables,' in International Regimes, ed. Stephen D. Krasner (Ithaca, NY: Cornell University Press, 1983), 1-21
28. and Robert O. Keohane, After Hegemony: Cooperation and Discord in the World Political Economy (Princeton, NJ: Princeton University Press, 1984).
29. Alexander Wendt, Social Theory of International Politics (Cambridge: Cambridge University Press, 1999).
30. Ted Hopf, "The Promise of Constructivism in International Relations Theory', International Security 23, no. 1 (1998): 176.
31. Yosef Lapid and Friedrich Kratochwil, eds., The Return of Culture and Identity in IR Tlieory (Boulder, CO: Lynne Rienner, 1996);
32. Vendulka Kubalkova, Nicholas Onuf and Paul Kowert, eds., International Relations in a Constructed World (New York: M.E. Sharpe, 1998);
33. and Wendt, Social Theory.
34. For a critique of constructivism, see Ronen Palan, 'A World of Their Making: an Evaluation of the Constructivist Critique in International Relations', Review of International Studies 26, no. 4 (2000): 575-98.
35. Hopf, 'The Promise of Constructivism', 177.
36. Hopf, 'The Promise of Constructivism' Ibid., 190.
37. For an exception, see Martha Finnemore, National Interests in International Society (Ithaca, NY: Cornell University Press, 1996).
38. Jeffrey T. Checkel, 'Norms, Institutions and National Identity in Contemporary Europe', ARENA Working Papers, no. 16 (Oslo: ARENA,1998).
39. On the role of trust, see Nicholas Rengger, 'The Ethics of Trust in World Politics', International Affairs 73, no. 3 (1997): 469-87.
40. Keith Krause and Michael C. Williams, eds., Critical Security Studies (Minneapolis, MN: University of Minnesota Press, 1997).
41. See the special issue of Adbusters magazine, no. 39 (2002), which is dedicated to debunking 'Brand USA'.
42. Richard N. Haass, The Reluctant Sheriff: The United States After the Cold War (New York: Council on Foreign Relations Press, 1997), 6.
43. Cynthia Weber, Simulating Sovereignty: Intervention, the State and Symbolic Exchange (Cambridge: Cambridge University Press, 1995), 5.
44. Michael Kunczik, Images of Nations and International Public Relations (Mahwah, NJ: Lawrence Erlbaum Associates, 1997).
45. Cynthia Enloe, Bananas, Beaches and Bases: Making Feminist Sense of International Politics (Berkeley, CA: University of California Press, 1990), 124.
46. Naomi Klein, No Logo: Taking on the Brand Bullies (New York: Picador, 1999).
47. Kalle Lasn, the editor of Adbusters magazine, makes a case along these lines. See his Culture Jam: The Uncooling of America™ (New York: HarperCollins, 2000).
48. Immanuel Wallerstein, The Modern World System (New York: Academic Press, 1974).
49. Philip Kotler, Somkid Jatusripitak and Suvit Mausincee, The Marketing of Nations: A Strategic Approach to Building National Wealth (New York: The Free Press, 1997).
50. Quoted in Anthony D. Smith, National Identity (London: Penguin Books, 1991), 27.
51. Benedict Anderson, Imagined Communities (London: Verso, 1991).
52. Bruce D. Keillor and G. Thomas M. Hult, 'A Five-Country Study of National Identity: Implications for International Marketing Research and Practice', International Marketing Review 16, no. 1 (1999): 66.
53. Julie Cottineau, 'Ten Most Common Naming Mistakes' [http://www. brandchannel.com] (15 January 2002).
54. Norbert Elias, State Formation and Civilization (Oxford: Oxford University Press, 1982)
55. and Graham Burchell, Colin Cordon and Peter Miller, eds., The Foucault Effect: Studies in Governmentality (Chicago, IL: University of Chicago Press, 1991).
56. Alan Chong, '"Singapore Incorporated" and the "Fine City": Gains and Sacrifices in Image Building in Singapore's Foreign Policy of Economic Survival', in The Image, the State and International Relations, LSE EFPU Working Paper, No. 2, eds. Alan Chong and Jana Valencic (London: LSE, 2001).
57. Wolff Olins, 'Øresund' [http://www.wolff-olins.com] (9 January 2002).