The role of socializing agents in communicating healthy eating to adolescents: A cross-cultural study

Journal of International Consumer Marketing

Volumn 23, Issue 1, 2010, Pages 59-74

  Chan, Kara ^a   Prendergast, Gerard ^a   Grønhøj, Alice ^b   Bech Larsen, Tino ^b  

^a HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

^b AARHUS SCHOOL OF BUSINESS   (Denmark)

Author keywords

Advertising execution; China; Denmark; Health promotion; Persuasion

Indexed keywords

EID: 78649861231     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1080/08961530.2011.524578     Document Type: Article

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