The tweens market and responses to advertising in Denmark and Hong Kong

Young Consumers

Volumn 9, Issue 3, 2008, Pages 189-200

  Andersen, Lars P ^a   Tufle, Birgitte ^b   Rasmussen, Jeanette ^b   Chan, Kara ^c  

^a UNIVERSITY OF SOUTHERN DENMARK   (Denmark)

^b Department of International Economics and Management   (Denmark)

^c HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

Author keywords

Advertising; Children (age groups); Consumer behaviour; Denmark; Hong Kong; internet

Indexed keywords

EID: 84992969953     PISSN: 17473616     EISSN: 17587212     Source Type: Journal    
DOI: 10.1108/17473610810901624     Document Type: Article

References (41)

1. Alanen, L. (2000), “Childhood as a generational condition. Towards a relational theory of childhood”, Research in Childhood, Sociology, Culture & History, A Collection of Papers, University of Southern Denmark, Odense.
2. Andersen, L.P. (2007), “Why don't they just show the product? Tweens reception and conception of TV-advertising”, in Ekström, K.M. and Tufte, B. (Eds), Children, Media and Consumption, On the Front Edge, The International Clearinghouse on Children, Youth and Media, Nordicom, Göteborg, pp. 221-34.
3. Andersen, L.P., Tufte, B., Rasmussen, J. and Chan, K. (2007), “Tweens and new media in Denmark and Hong Kong”, Journal of Consumer Marketing, Vol. 24 No. 6, pp. 340-50.
4. Bille, T., Friberg, T., Storgaard, S. and Wulff, E. (2005), Danskernes kultur- og fritidsaktiviteter 2004 – med udviklingslinjer tilbage til 1964, AKF-forlaget, Copenhagen.
5. Brembeck, H., Johansson, B. and Kampmann, J. (2004), Beyond the Competent Child – Exploring Contemporary Childhoods in the Nordic Welfare Societies, Roskilde University Press, Roskilde.
6. Brzezinski, M. (2004), Tweens: A Billion-Dollar Market, available at: www.cbsnews.com-stories-2004-12-14-60II-main660978.shtml?CMP=ILC-SearchStories.
7. Census and Statistics Department (2007), Hong Kong in Figures 2007, February, available at: www.censtatd.gov.hk-FileManager-EN-Common-hkinf.pdf
8. Chan, K. (2006a), “Criticism and public opinion of advertising”, in Chan, K. (Ed.), Advertising and Hong Kong Society, Chinese University Press, Hong Kong, pp. 77-94.
9. Chan, K. (2006b), New Vision in Advertising and Public Relations, City University of Hong Kong Press, Hong Kong (in Chinese).
10. Chan, K. and McNeal, J.U. (2002), “Children's perceptions of television advertising in urban China”, Journal of Advertising & Marketing to Children, April-June, pp. 69-79.
11. Chan, K. and McNeal, J.U. (2004), “Chinese children's attitudes towards television advertising: truthfulness and liking”, International Journal of Advertising, Vol. 23 No. 3, pp. 337-59.
12. Chao, P. (1983), Chinese Kinship, Kegan Paul International, London.
13. Children's Council Working Committee (2005), Report to the United Nation Committee on the Rights of Children in Hong Kong, January, available at: www.crin.org-docs-resources-treaties-crc.40-Hong%20Kong_children_report.pdf
14. Cook, D.T. and Kaiser, S.B. (2004), “Betwixt and between”, Journal of Consumer Culture, Vol. 4 No. 2, pp. 203-27.
15. Cross, G. (2002), “Valves of desire: a historian's perspective on parents, children and marketing”, Journal of Consumer Research, Vol. 29, December, pp. 441-7.
16. Danmarks Statistik (2007), N⊘gletal om informationssamfundet, Danmarks Statistik, Danmark, available at: www.dst.dk-Statistik-ags-IT-Noegletal-NinfoDK2007.aspx
17. Dibley, A. and Baker, S. (2001), “Uncovering the links between brand choice and personal values among young British and Spanish girls”, Journal of Consumer Behavior, Vol. 1 No. 1, pp. 77-93.
18. Edmond, S. (2006), “Advertising to children: a changing media landscape”, Young Consumers, Vol. 7 No. 4, pp. 8-12.
19. Forum for F⊘devarereklamer (2008), available at: http://kodeksforfoedevarereklamer.di.dk
20. Glenn, E.N. (1983), “Split household, small producer and dual wage earner: an analysis of Chinese American family strategies”, Journal of Marriage and the Family, Vol. 45, pp. 35-46.
21. Gram, M. (2005), “If we're not going to Italy I am not coming: children as co-decision-makers in the family”, in Ekström, K.M. and Brembeck, H. (Eds), European Advances in Consumer Research, Association for Consumer Research, Gothenburg.
22. Grant, I.J. and Stephen, G.R. (2005), “Buying behavior of ‘tweenage’ girls and key societal communicating facts influencing their purchasing of fashion clothing”, Journal of Fashion Marketing and Management, Vol. 9 No. 4, pp. 450-67.
23. Gunter, B. and Furnham, A. (1998), Children as Consumers, A Psychological Analysis of the Young People's Market, Routledge, London.
24. Hansen, F., Gammelgaard, T. and Halling, J. (2002), B⊘rns opvækst som forbrugere, Samfundslitteratur, Frederiksberg.
25. Ho, D.Y.F. (1981), “Traditional patterns of socialization”, Journal of Marriage and the Family, Vol. 51 No. 1, pp. 149-63.
26. Hofstede, G. (1980), Culture's Consequences: International Differences in Work-related Values, Sage, Newbury Park, CA.
27. Hofstede, G. (1984), “The cultural relativity of the quality of life concept”, Academy of Management Review, Vol. 9 No. 3, pp. 389-98.
28. Hong Kong Christian Service (2002), Survey on Media Message Pattern in HK Children, available at: www.hkcs.org-edcb-media-media-e.htm#5.
29. Hong Kong SAR Government (2004), Hong Kong Yearbook, available at: www.yearbook.gov.hk-2004-en
30. James, A., Jenks, C. and Prout, A. (1998), Theorizing Childhood, Polity Press, London.
31. John, D.R. (1999), “Consumer socialization of children: a retrospective look at twenty-five years of research”, Journal of Consumer Research, Vol. 26, pp. 183-213.
32. Lin, C.Y.C. (1990), “A comparison of child-rearing practices among Chinese, immigrant Chinese, and Caucasian-American parents”, Child Development, Vol. 61, pp. 429-33.
33. Lindstrom, M. (2004), “Branding is no longer child's play!”, Journal of Consumer Marketing, Vol. 21 No. 3, pp. 175-82.
34. Lindstrom, M. and Seybold, P.B. (2003), BRANDchild: Remarkable Insights into the Minds of Today's Global Kids and their Relationships with Brands, Kogan Page, London.
35. Luk-Fong, Y.Y.P. (2005), “A search for new ways of describing parent-child relationships: voices from principals, teachers, guidance professionals, parents and pupils”, Childhood, Vol. 12 No. 1, pp. 111-37.
36. McNeal, J.U. (1999), The Kids Market, Myths and Realities, Paramount Market Publishing, Ithaca, New York, NY.
37. Office of the Telecommunications Authority (2006), Telecommunication Indicators in Hong Kong for the Fiscal Year Ending 31 March 2006, available at: www.ofta.gov.hk-en-datastat-hktelecom-indicators.html
38. Palmer, E., Cantor, J., Dowrick, P., Kunkel, D., Linn, S. and Wilcox, B. (2004), The Report of The APA Task Force on Advertising and Children, American Psychological Association, Washington, DC.
39. Prendergast, G. and Ho, B. (2006), “Offensive advertising”, in Chan, K. (Ed.), Advertising and Hong Kong Society, Chinese University Press, Hong Kong, pp. 95-113.
40. Siegel, D.L., Coffey, T.J. and Livingston, G. (2004), The Great Tweens Buying Machine: Capturing Your Share of the Multi-billion-dollar Tween Market, Dearborn Trade Publishing, Chicago, IL.
41. Tufte, B., Kampmann, J. and Hassel, M. (2003), B⊘rnekultur: et begreb i bevægelse, Akademisk Forlag, K⊘benhavn.