Study on effect of eWOM: A literature review and suggetions for future research

2010 International Conference on Management and Service Science, MASS 2010

Volumn , Issue , 2010, Pages

  Cheng, Xiufang ^a   Zhou, Meihua ^a  

^a CHINA UNIVERSITY OF MINING AND TECHNOLOGY   (China)

Author keywords

Effect of eWOM; Electronic word of mouth; Network analysis; Purchase behavior

Indexed keywords

CONSUMER PURCHASE; EFFECT OF EWOM; ELECTRONIC WORD OF MOUTH; LIFE STYLES; LITERATURE REVIEWS; MARKETING ACTIVITIES; NETWORK ANALYSIS; PURCHASE BEHAVIOR; TWO-LINE; WORD OF MOUTH;

ELECTRIC NETWORK ANALYSIS; MANAGEMENT SCIENCE; PURCHASING; SALES;

BEHAVIORAL RESEARCH;

EID: 78649417252     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICMSS.2010.5576663     Document Type: Conference Paper

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