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Volumn 14, Issue 2, 2006, Pages 34-46

The Influence of Culture on Retail Sales Promotion Use in Chinese Supermarkets

Author keywords

China; Cross cultural marketing; Sales promotion; Supermarkets

Indexed keywords


EID: 77958108765     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/S1441-3582(06)70059-3     Document Type: Article
Times cited : (16)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.