Mining deeper meaning in consumer decision maps

Qualitative Market Research

Volumn 13, Issue 4, 2010, Pages 372-388

  Mulvey, Michael S ^a   Kavalam, Beena E ^b  

^a UNIVERSITY OF OTTAWA   (Canada)

^b BAYER CORPORATION   (United States)

Author keywords

Consumer research; Interviews; Qualitative methods

Indexed keywords

EID: 77956866655     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522751011078809     Document Type: Article

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