Laddering: How (not) to do things with words

Qualitative Market Research

Volumn 10, Issue 1, 2007, Pages 63-77

  Sorensen, Elin Brandi ^a   Askegaard, Søren ^a  

^a UNIVERSITY OF SOUTHERN DENMARK   (Denmark)

Author keywords

Consumer research; Interviews; Quality management; Research

Indexed keywords

EID: 33846460095     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750710720404     Document Type: Article

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