The effects of obtaining one's preferred service brand on consumer satisfaction and brand loyalty

Journal of Services Marketing

Volumn 21, Issue 2, 2007, Pages 75-87

  Paswan, Audhesh K ^a   Spears, Nancy ^a   Ganesh, Gopala ^a  

^a UNIVERSITY OF NORTH TEXAS   (United States)

Author keywords

Brand loyalty; Brands; Consumer behaviour; Customer satisfaction; Higher education; Overseas students

Indexed keywords

EID: 34547397336     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040710737840     Document Type: Article

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