How far can you rely on a concept test: The generalizability of testing over occasions

International Journal of Market Research

Volumn 52, Issue 3, 2010, Pages

  Peng, Ling ^a   Finn, Adam ^b  

^a LINGNAN UNIVERSITY   (Hong Kong)

^b UNIVERSITY OF ALBERTA   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77955793022     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.2501/S1470785310201314     Document Type: Article

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