Puffery in advertisements: The effects of media context, communication norms, and consumer knowledge

Journal of Consumer Research

Volumn 37, Issue 2, 2010, Pages 329-343

  Xu, Alison Jing ^a   Wyer Jr , Robert S ^b  

^a UNIVERSITY OF TORONTO   (Canada)

^b UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77955672983     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/651204     Document Type: Article

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