Network pictures: Building an holistic representation of a dyadic business-to-business relationship

Industrial Marketing Management

Volumn 38, Issue 6, 2009, Pages 599-607

  Leek, Sheena ^a   Mason, Katy ^b  

^a UNIVERSITY OF BIRMINGHAM   (United Kingdom)

^b LANCASTER UNIVERSITY MANAGEMENT SCHOOL   (United Kingdom)

Author keywords

Inter firm relationships; Network pictures

Indexed keywords

EID: 68149170830     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2009.05.013     Document Type: Article

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