Dimensions of brand knowledge: Turkish university students' consumption of international fashion brands

Journal of Enterprise Information Management

Volumn 23, Issue 4, 2010, Pages 538-558

  Alimen, Nazli ^a   Cerit, A Guldem ^b  

^a IZMIR UNIVERSITY OF ECONOMICS   (Turkey)

^b DOKUZ EYLUL UNIVERSITY   (Turkey)

Author keywords

Brand awareness; Fashion; International marketing; Students; Turkey

Indexed keywords

EID: 77955071873     PISSN: 17410398     EISSN: None     Source Type: Journal    
DOI: 10.1108/17410391011061807     Document Type: Article

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