A conceptual framework for understanding spectator-based brand equity

Journal of Sport Management

Volumn 20, Issue 1, 2006, Pages 22-38

  Ross, Stephen D ^a  

^a UNIVERSITY OF MINNESOTA   (United States)

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EID: 29744451164     PISSN: 08884773     EISSN: 1543270X     Source Type: Journal    
DOI: 10.1123/jsm.20.1.22     Document Type: Review

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