Development of a scale for measuring customer-based brand equity

Ekonomski Pregled

Volumn 53, Issue 7-8, 2002, Pages 770-781

  Rajh, Edo ^a  

^a Ekonomski institut   (Croatia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84993097353     PISSN: 04247558     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (37)

1. Aaker, D.A. (1991), Managing Brand Equity: Capitalizing on the Value of a Brand Name, The Free Press, New York, NY.
2. Aaker, D.A. (1996), Building Strong Brands, The Free Press, New York, NY.
3. Aaker, J.L. (1997), “Dimensions of brand personality”, Journal of Marketing Research, Vol. 34, August, pp. 347-56.
4. Blackstone, M. (1990), “Price trade-offs as a measure of brand value”, Journal of Advertising Research, Vol. 30, August/September, pp. RC3-RC6.
5. Boivin, Y. (1986), “A free response approach to the measurement of brand perceptions”, International Journal of Research in Marketing, Vol. 3, No. 1, pp. 11-17.
6. Churchill, G.A., Jr. (1979), “A paradigm for developing better measures of marketing constructs”, Journal of Marketing Research, Vol. 16, February, pp. 64-73.
7. Durgee, J. and Stuart, R. (1987), “Advertising symbols and brand names that best represent key product meanings”, Journal of Consumer Marketing, Vol. 4, No. 3, pp. 15-24.
8. Farquhar, P.H., Han, J.Y., and Ijiri, Y. (1991), Recognizing and Measuring Brand Assets, Report No. 91-119, Marketing Science Institute, Cambridge, MA.
9. Feldwick, P. (1996), “Do we really need “brand equity”?”, The Journal of Brand Management, Vol. 4, No. 1, pp. 9-28.
10. Gerbing, D.W. and Anderson, J.C. (1988), “An updated paradigm for scale development incorporating unidimensionality and its assessment”, Journal of Marketing Research, Vol. 25, May, pp. 186-92.
11. Hu, L. and Bentler, P.M. (1999), “Cutoff criteria for fit indexes in covariance structure analysis: conventional criteria versus new alternatives”, Structural Equation Modeling, Vol. 6 No. 1, pp. 1-55.
12. Kamakura, W.A. and Russell, G.J. (1991), Measuring Consumer Perceptions of Brand Quality with Scanner Data: Implications for Brand Equity, Report No. 91-122, Marketing Science Institute, Cambridge, MA.
13. Kapferer, J.-N. (1998), Strategic Brand Management: Creating and Sustaining Brand Equity Long Term, 2nd ed., Kogan Page, London.
14. Keller, K.L. (1993), “Conceptualizing, measuring, and managing customerbased brand equity”, Journal of Marketing, Vol. 57, January, pp. 1-22
15. Keller, K.L. (1998), Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Prentice Hall, Englewood Cliffs, NJ.
16. Krishnan, H. S. (1996), “Characteristics of memory associations: a consumerbased brand equity perspective”, International Journal of Research in Marketing, Vol. 13, No. 4, pp. 389-405.
17. Lassar, W., Mittal, B. and Sharma, A. (1995), “Measuring customer-based brand equity”, Journal of Consumer Marketing, Vol. 12, No. 4, pp. 11-19.
18. Lee, M., Lee, J., Kamakura, W.A. (1996), “Consumer evaluations of line extensions: a conjoint approach”, Advances in Consumer Research, Vol. 23, pp. 289-95.
19. Leuthesser, L. (1988), Defining, Measuring, and Managing Brand Equity, Report No. 88-104, Marketing Science Institute, Cambridge, MA.
20. Low, G.S. and Lamb, C.W., Jr. (2000), “The measurement and dimensionality of brand associations”, Journal of Product and Brand Management, Vol. 9 No. 6, pp. 350-68.
21. Martin, G.S. and Brown, T.J. (1990), “In search of brand equity: the conceptualization and measurement of the brand impression construct”, Marketing Theory and Applications, Vol. 2, pp. 431-8.
22. Nunnally, J.C. and Bernstein, I.H. (1994), Psychometric Theory, 3rd ed., McGraw-Hill, New York.
23. Owen, S. (1993), “The Landor image power survey: a global assessment of brand strength”, in Aaker, D.A., Biel, A.L. (Eds), Brand Equity & Advertising: Advertising’s Role in Building Strong Brands, Lawrence Erlbaum Associates, Hillsdale, NJ, pp. 11-30.
24. Park, C.S. and Srinivasan, V. (1994), “A survey-based method for measuring and understanding brand equity and its extendibility”, Journal of Marketing Research, Vol. 31, May, pp. 271-88.
25. Peter, J.P. (1979), “Reliability: a review of psychometric basics and recent marketing practices”, Journal of Marketing Research, Vol. 16, February, pp. 6-17.
26. Peter, J.P. (1981), “Construct validity: a review of basic issues and marketing practices”, Journal of Marketing Research, Vol. 18, May, pp. 133-45.
27. Rangaswamy, A., Burke, R.R. and Oliva, T.A., (1993), “Brand equity and the extendibility of brand names”, International Journal of Research in Marketing, Vol. 10, No. 1, pp. 61-75.
28. Rio, A.B., Vazquez, R. and Iglesias, V. (2001), “The effects of brand associations on consumer response”, Journal of Consumer Marketing, Vol. 18, No. 5, pp. 410-25.
29. Sattler, H. (1994), Der Wert von Marken, Research Paper No. 341, Institut für Betriebswirtschaftslehre, Kiel University.
30. Seetharaman, A, Nadzir, Z.A.B.M., Gunalan, S. (2001), “A conceptual study on brand valuation”, Journal of Product and Brand Management, Vol. 10, No. 4, pp. 243-256
31. Silverman, S.N., Sprott, D.E. and Pascal, V.J., (1999), “Related consumerbased sources of brand equity to market outcomes”, Advances in Consumer Research,Vol. 26, pp. 352-58.
32. Simon, C.J. and Sullivan, M.W. (1993), “Measurement and determinants of brand equity: a financial approach”, Marketing Science, Vol. 12, No. 1, pp. 28-52.
33. Srivastava, R. and Shocker, A.D. (1991), Brand Equity: A Perspective on Its Meaning and Measurement, Report No. 91-124, Marketing Science Institute, Cambridge, MA.
34. Swait, J., Erdem, T., Louviere, J. and Dubelar, C. (1993), “The equalization price: a measure of consumer-perceived brand equity”, International Journal of Research in Marketing, Vol. 10 No. 1, pp. 23-45.
35. Winters, L.C. (1991), “Brand equity measures: some recent advances”, Marketing Research, Vol. 3, pp. 70-3.
36. Yoo, B., Donthu, N. and Lee, S. (2000), “An examination of selected marketing mix elements and brand equity”, Journal of the Academy of Marketing Science, Vol. 28, No. 2, pp. 195-211.
37. Zaltman, G. and Higie, R. (1995), “Seeing the voice of the customer: metaphor-based advertising research”, Journal of Advertising Research, Vol. 35, July/August, pp. 35-51.