The effect of individualism on private brand perception: A cross-cultural investigation

Journal of Consumer Marketing

Volumn 27, Issue 4, 2010, Pages 313-323

  Tifferet, Sigal ^a   Herstein, Ram ^a  

^a RUPPIN ACADEMIC CENTER   (Israel)

Author keywords

Brands; Cross cultural management; Customer satisfaction; Individual psychology; Israel

Indexed keywords

EID: 77954241297     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363761011052350     Document Type: Article

References (77)

1. Abe, M. (1997), "A new era of private brands in Japan: opportunities and challenges for foreign retailers and manufacturers" in Journal of Asian Business, Vol. 13, No. 4, pp. 21-7.
2. ACNielsen (2006), International Research into Private Label FMCG sales, ACNielsen, New York, NY.
3. Ailawadi, K.L. and Harlam, B. (2001), "The effects of store brands on retailer profitability: an empirical analysis", working paper, Tuck Business School, Dartmouth College, Hannover, NH.
4. Ailawadi, K.L., Neslin, S. and Gedenk, K. (2001), "Pursuing the value conscious consumers: store brands versus national brand promotions" in Journal of Marketing, Vol. 65, No. 1, pp. 71-89.
5. Alreck, P.L. and Settle, R.B. (1999), "Strategies for building consumer brand preference" in Journal of Product & Brand Management, Vol. 8, No. 2, pp. 130-44.
6. Bellizzi, J.A., Kruckeberg, H.F., Hamilton, J.R. and Martin, W.S. (1981), "Consumer perceptions of national, private, and generic brands" in Journal of Retailing, Vol. 57, Winter, pp. 56-70.
7. Bontempo, R. and Rivero, J.C. (1992), "Cultural variation in cognition: the role of self-concept in the attitude-behavior link", paper presented at the meeting of the American Academy of Management, Las Vegas, NV.
8. Burger, P.C. and Scott, B. (1972), "Can private brand buyers be identified?" in Journal of Marketing Research, Vol. 9, pp. 219-22.
9. Chan, D.K. (1994), "COLINDEX: a refinement of three collectivism measures" in Kim, U., Triandis, H.C., Kagitcibasi, C., Choi, S. and Yoon, G. (Eds.), Individualism and Collectivism: Theory, Method, and Applications, Sage, Thousand Oaks, CA, pp. 200-10.
10. Christopher, M. (1996), "From brand values to customer value" in Journal of Marketing Practice: Applied Marketing Science, Vol. 2, No. 1, pp. 55-66.
11. Coe, B.D. (1971), "Private versus national preference among lower and middle-income consumers" in Journal of Retailing, Vol. 4, pp. 61-72.
12. Corstjens, M. and Lal, R. (2000), "Building store loyalty through store brands" in Journal of Marketing Research, Vol. 37, No. 3, pp. 281-92.
13. Cunningham, I.C.M., Hardy, A.P. and Imperia, G. (1982), "Generic brands versus national brands and store brands" in Journal of Advertising Research, Vol. 22, No. 5, pp. 25-32.
14. Davidson, A.R., Jaccard, J.J., Triandis, H.C., Morales, M.L. and Diaz-Guerrero, R. (1976), "Cross-cultural model testing: towards a solution of the etic-emic dilemma" in International Journal of Psychology, Vol. 11, pp. 1-13.
15. De Chernatony, L. and McDonald, M.H.B. (1998), Creating Powerful Brands, Butterworth Heinemann, Stoneham, MA.
16. De Mooij, M. and Hofstede, G. (2002), "Convergence and divergence in consumer behavior: implications for international retailing" in Journal of Retailing, Vol. 78, pp. 61-9.
17. Dhar, S.K. and Hoch, S.J. (1997), "Why store brand penetration varies by retailer" in Marketing Science, Vol. 16, No. 3, pp. 208-27.
18. Dutta-Bergman, M.J. and Wells, W.D. (2002), "The values and lifestyles of idiocentrics and allocentrics in an individualist culture: a descriptive approach" in Journal of Consumer Psychology, Vol. 12, No. 3, pp. 231-42.
19. Euromonitor (2005), New Report on the World Market for Private Label, Euromonitor, Chicago, IL.
20. Frank, R.E. and Boyd, H.W. (1965), "Are private-brand prone grocery customers really different?" in Journal of Marketing Research, Vol. 2, No. 4, pp. 27-35.
21. Ghose, S. and Lowengart, O. (2001), "Perceptual positioning of international, national and private brands in a growing international market: an empirical study" in The Journal of Brand Management, Vol. 9, No. 1, pp. 45-62.
22. Glemet, F. and Mira, R. (1993), "The brand leader's dilemma" in The McKinsey Quarterly, Vol. 2, pp. 3-15.
23. Gralpois, B. (1998), "Fighting the illusion of brand loyalty" in Direct Marketing, Vol. 61, pp. 62-5.
24. Hall, E.T. (1989), Beyond Culture, Anchor Books, Garden City, NY.
25. Han, S.-P. and Shavitt, S. (1994), "Persuasion and culture: advertising appeals in individualistic and collectivistic cultures" in Journal of Experimental Social Psychology, Vol. 30, pp. 326-50.
26. Hauser, J.R. and Shugan, S.M. (1983), "Defensive marketing strategies" in Marketing Science, Vol. 2, No. 4, pp. 319-60.
27. Herstein, R. and Gamliel, E. (2004), "An investigation of private branding as a global phenomenon" in Journal of Euromarketing, Vol. 13, No. 4, pp. 59-77.
28. Herstein, R. and Jaffe, E.D. (2007), "Launching store brands in emerging markets: resistance crumbles" in Journal of Business Strategy, Vol. 28, No. 5, pp. 13-19.
29. Hoch, S.J. (1996), "How should national brands think about private labels?" in Sloan Management Review, Vol. 37, No. 2, pp. 89-102.
30. Hoch, S.J. and Banerji, S. (1993), "When do private labels succeed?" in Sloan Management Review, Vol. 34, No. 4, pp. 57-67.
31. Hoch, S.J. and Lodish, L.M. (1998), "Store brands and category management", working paper, The Wharton School, University of Pennsylvania, Philadelphia, PA.
32. Hofstede, G. (1984), Culture's Consequences: International Differences in Work-related Values, Sage, Thousand Oaks, CA.
33. Hoyer, W.D. and Brown, S.P. (1990), "Effects of branding awareness on choice for a common, repeated-purchase product" in Journal of Consumer Research, Vol. 17, pp. 141-8.
34. Hui, H.C. and Villareal, M. (1989), "Individualism-collectivism and psychological needs: their relationships in two cultures" in Journal of Cross-Cultural Psychology, Vol. 20, pp. 310-23.
35. Kagitcibasi, C. (1994), "A critical appraisal of individualism and collectivism" in Kim, U., Triandis, H.C., Kagitcibasi, C., Choi, S.-C. and Yoon, G. (Eds.), Individualism and Collectivism: Theory, Method, and Applications, Sage, Newbury Park, CA, pp. 52-65.
36. Kagitcibasi, C. and Berry, J.W. (1989), "Cross-cultural psychology: current research and trends" in Annual Review of Psychology, Vol. 40, pp. 493-531.
37. Kashima, Y., Siegel, M., Tanaka, K. and Kashima, E.S. (1992), "Do people believe behaviors are consistent with attitudes? Toward a cultural psychology of attribution processes" in British Journal of Social Psychology, Vol. 331, pp. 111-24.
38. Kim, U., Triandis, H.C., Kagitcibasi, C., Choi, S. and Yoon, G (Eds.) (1994), Individualism and Collectivism: Theory, Method, and Applications, Sage, Newbury Park, CA.
39. Kitayama, S., Markus, H.R., Matsumoto, H. and Norasakkunkit, V. (1997), "Individual and collective process in the construction of the self: self-enhancement in the United States and self-criticism in Japan" in Journal of Personality and Social Psychology, Vol. 72, pp. 1245-67.
40. Maheswaran, D. and Shavitt, S. (2000), "Issues and new directions in global consumer psychology" in Journal of Consumer Psychology, Vol. 9, No. 2, pp. 59-66.
41. Markus, H.R. and Kitayama, S. (1991a), "Culture and self: implications for cognition, emotion and motivation" in Psychological Review, Vol. 98, pp. 24-253.
42. Markus, H.R. and Kitayama, S. (1991b), "Cultural variation in the self-concept" in Strauss, J. and Goethals, G.R. (Eds.), The Self: Interdisciplinary Approaches, Springer-Verlag, New York, NY, pp. 18-48.
43. Mason, C.H. (1990), "New product entries and product class demand" in Marketing Science, Vol. 9, No. 1, pp. 58-73.
44. Miller, J.G. (1984), "Culture and the development of everyday social explanation" in Journal of Personality and Social Psychology, Vol. 46, pp. 961-78.
45. Miller, J.G. (1988), "Bridging the content-structure dichotomy: culture and the self" in Bond, M.H. (Ed.), The Cross-cultural Challenge to Social Psychology, Sage, Beverly Hills, CA, pp. 266-81.
46. Mills, D.E. (1995), "Why retailers sell private labels" in Journal of Economics and Management Strategy, Vol. 4, No. 3, pp. 509-28.
47. Mills, J. and Clark, M.S. (1982), "Exchange and communal relationships" in Review of Personality and Social Psychology, Vol. 3, pp. 121-44.
48. Murphy, P.E. (1978), "The effect of social class on brand and price consciousness for supermarket products" in Journal of Retailing, Vol. 54, pp. 33-42, 89.
49. Myers, J.G. (1967), "Determinants of private brand attitude" in Journal of Marketing Research, Vol. 4, pp. 73-81.
50. Narasimhan, C. and Wilcox, R.T. (1998), "Private-labels and the channel relationship: a cross-category analysis" in Journal of Business, Vol. 71, No. 4, pp. 573-600.
51. Oyserman, D. (1993), "The lens of personhood: viewing the self and others in a multicultural society" in Journal of Personality and Social Psychology, Vol. 65, No. 5, pp. 993-1009.
52. Oyserman, D., Coon, H.M. and Kemmelmeier, M. (2002), "Rethinking individualism and collectivism: evaluation of theoretical assumptions and meta-analyses" in Psychological Bulletin, Vol. 128, No. 1, pp. 3-72.
53. Quelch, J.A. and Harding, D. (1996), "Brands versus private labels: fighting to win" in Harvard Business Review, January-February, pp. 99-109.
54. Raju, J.S., Sethuraman, R. and Dhar, S.K. (1995), "The introduction and performance of store brands" in Management Science, Vol. 41, No. 6, pp. 957-78.
55. Reykowski, J. (1994), "Collectivism and individualsim as dimensions of social change" in Kim, U., Triandis, H.C., Kagitcibasi, C., Choi, S.-C. and Yoon, G. (Eds.), Individualism and Collectivism: Theory, Method, and Applications, Sage, Newbury Park, CA, pp. 239-50.
56. Richardson, P.S., Dick, A.S. and Jain, A.K. (1994), "Extrinsic and intrinsic cue effects on perceptions of store brand quality" in Journal of Marketing, Vol. 58, pp. 28-36.
57. Richardson, P.S., Jain, A.K. and Dick, A. (1996), "Household store brand proneness: a framework" in Journal of Retailing, Vol. 72, No. 2, pp. 159-85.
58. Ronen, S. (1994), "An understanding of motivational need taxonomies: a cross-cultural confirmation" in Triandis, H.C., Dunnete, M. and Hough, L. (Eds.), Handbook of Industrial and Organizational Psychology, 2nd ed., Vol. 4, Consulting Psychologists Press, Palo Alto, CA, pp. 241-70.
59. Scott-Morton, F. and Zettelmeyer, F. (2004), "The strategic positioning of store brands in retailer-manufacturer negotiations" in Review of Industrial Organization, Vol. 24, No. 2, pp. 161-94.
60. Sethuraman, R. (1995), "A meta-analysis of national brand and store brand cross-promotional price elasticities" in Marketing Letter, Vol. 6, No. 4, pp. 275-86.
61. Sethuraman, R. and Mittelstaedt, J. (1992), "Coupons and private labels: a cross-category analysis of grocery products" in Psychology & Marketing, November-December, pp. 487-500.
62. Sivadas, E., Bruvold, N.T. and Nelson, M.R. (2008), "A reduced version of the horizontal and vertical individualism and collectivism scale: a four-country assessment" in Journal of Business Research, Vol. 61, No. 3, pp. 201-10.
63. Sun, T., Horn, M. and Merritt, D. (2004), "Values and lifestyles of individualists and collectivists: a study on Chinese, Japanese, British and US consumers" in Journal of Consumer Marketing, Vol. 21, No. 5, pp. 318-31.
64. Starzynski, G. (1993), The Private Label Consumer: Is There One?, ACNielsen, Northbrook, IL.
65. Tafarodi, R.W. and Swann, W.B. (1996), "Individualism-collectivism and global self-esteem: evidence for a cultural trade-off" in Journal of Cross-Cultural Psychology, Vol. 27, pp. 651-72.
66. Trafimow, D. and Finlay, K. (1996), "The importance of subjective norms for a minority of people: between-subjects and within-subjects analyses" in Personality and Social Psychology Bulletin, Vol. 22, pp. 820-8.
67. Triandis, H.C. (1989), "The self and social behavior in differing cultural contexts" in Psychological Review, Vol. 96, pp. 506-20.
68. Triandis, H.C. (1990), "Cross-cultural studies of individualism and collectivism" in Berman, J. (Ed.), Nebraska Symposium on Motivation, 1989, University of Nebraska Press, Lincoln, NE, pp. 41-133.
69. Triandis, H.C. (1995), Individualism and Collectivism, Westview Press, Boulder, CO.
70. Triandis, H.C. (1996), "The psychological measurement of cultural syndromes" in American Psychologist, Vol. 51, pp. 407-15.
71. Triandis, H.C. and Gelfand, M.J. (1998), "Converging measurement of horizontal and vertical individualism and collectivism" in Journal of Personality and Social Psychology, Vol. 74, No. 1, pp. 118-28.
72. Triandis, H.C., McCusker, C. and Hui, H.C. (1990), "Multimethod probes of individualism and collectivism" in Journal of Personality and Social Psychology, Vol. 59, pp. 1006-20.
73. Yamaguchi, S. (1994), "Collectivism among the Japanese: a perspective from the self" in Kim, U., Triandis, H.C., Kagitcibasi, C., Choi, S.-C. and Yoon, G. (Eds.), Individualism and Collectivism: Theory, Method, and Applications, Sage, Newbury Park, CA, pp. 175-88.
74. Anvik, L. and Ashton, D. (1979), "A profile of intentions groups for generic branded grocery products" in Gitlow, H.S. and Wheatley, E.W. (Eds.), Developments in Marketing Sciences, Vol. 2, Academy of Marketing Science, Coral Gables, FL, pp. 1-4.
75. Baltas, G. (1999), "Understanding and managing store brands" in The Journal of Brand Management, Vol. 6, No. 3, pp. 175-87.
76. Granzin, K.L. (1981), "An investigation of the market for generic products" in Journal of Retailing, Vol. 57, No. 4, pp. 39-55.
77. Jaffe, E.D. and Nebenzahl, I.D. (2001), National Image & Competitive Advantage, Copenhagen Business School Press, Copenhagen.