Distinguishing supplier reputation from trust in buyer-supplier relationships

Industrial Marketing Management

Volumn 39, Issue 5, 2010, Pages 744-751

  Suh, Taewon ^a   Houston, Mark B ^b  

^a TEXAS STATE UNIVERSITY   (United States)

^b TEXAS CHRISTIAN UNIVERSITY   (United States)

Author keywords

Firm reputation; Governance mechanisms; Interfirm relationships; Trust

Indexed keywords

EID: 77954090120     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2010.02.013     Document Type: Article

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