Corporate reputation, trait covariation and the averaging principle ‐ The case of the UK pensions mis‐selling scandal

European Journal of Marketing

Volumn 35, Issue 3-4, 2001, Pages 387-413

  Bennett, Roger ^a   Gabriel, Helen ^a  

^a LONDON METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Corporate communications; Corporate image; Crisis management; Pensions

Indexed keywords

EID: 18844429575     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560110382084     Document Type: Article

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